Learn Digital Marketing

Overview of Digital Marketing

 

If you’re new to digital marketing, you might find it difficult to understand some digital marketing terms that’s common in the industry.

 

You’ll often hear words like SEO, SERP, CPA, Landing Page being used frequently. But what does it mean? We’ll get to that in a few seconds.

 

You may also have been wondering what digital marketing is and how it can help you as a person.

 

This section of the post will give you an overview of the most important digital marketing terms, what digital marketing is all about, and how it can help you.

 

What is Digital Marketing?

 

I wouldn’t want to bore you with dictionary definitions. Digital marketing, in simple terms means driving traffic to a product or service using the Internet.

 

When you try to reach out to your prospects or existing customers through any of the online channels- social media, email, blog, youtube, etc.  what you’re doing is digital marketing.

 

Like I mentioned before, there are terms you need to familiarize yourself with if you’re new to the industry. Now let’s look at those terms and what they actually mean.

 

Click-Through-Rate (CTR)

 

This is the first and most important term you need to know about. This term refers to the percentage of people who click on a link on a website, email, or ad compared to the impression served or times that link is shown.

 

Search Engine Optimization(SEO)

 

This is the common term businesses use to target keywords.

 

keyword

 

This refers to a word or phrase people use when searching for information on search engines.

 

Subscriber

 

This is someone who agrees to receive a message from a company or an individual through email or other means of a communication channel.

 

Conversion

 

This refers to when a visitor performs a desired action while visiting a site.

 

Impression

 

This describes a number of times an ad is served to site page visitor 1,000 times.

 

 Cost Per Action(CPA)

 

This is another term you’ll hear when people talk about ads. It refers to a pricing model where advertisers charge business only when leads, sales, or conversions are generated.

 

Cost Per Click(CPC)

 

This is a similar pricing model to CPA, but instead of paying actions such as leads, sales, or conversions, you pay advertisers for clicks.

 

Search Engine Result Page(SERP)

 

This is the list of results you see when you search for a term on a search engine like Google.

 

Search Engine Marketing (SEM)

 

This refers to the strategies businesses use to get a higher position in the search engine.

 

Organic Traffic

 

This refers to traffic generated from search engines such as Google, Bing or Yahoo. This type of traffic is sometimes called free traffic.

 

How can digital marketing help?

 

Digital marketing skills can help you in a lot of ways. As an entrepreneur, it’s a must have skills. With digital marketing skills, you can easily:

 

  • Get a job.
  • Do freelancing work(part time or full time).
  • Stand out among the rest of the crowd on an interview.
  • Also, if you’re a startup, small business, or one who is planning to start, digital marketing skills can help you grow your business.

 

Types of digital marketing

 

Digital marketing is far from being a fancy word thrown around online and in networking events. In order to see a high return on investment from your digital marketing you need to understand the different types Of digital marketing and how they’re done. This section will give you an overview of the various types of digital marketing and how they’re done.

 

SEO

 

This is the process of increasing the quality of your organic traffic.

 

SEO involves On-page and Off-page SEO.

 

How to do on-page SEO

 

First, you need to do keyword research. Keyword research is a very important aspect of SEO.

 

As a digital marketer, it’s your responsibility to identify keywords with high search volume, high relevancy and low competition. It’s also your responsibility to ensure that your site or client’s site is indexed.

 

Search engines around the world have an Internet bolt performing a particular task called crewing. What these bolts do is scan a website and copy the entire website content and store it within the search engine for it to be indexed.

 

Off-page optimization

 

This type of SEO you need to develop high quality content, meta-tags, URL and site maps. You need to provide good website architecture.

 

How to do Off-page SEO

 

This is possible with the help of link building.

 

It’s the process of navigating links from other websites to your own. And by building external links to your website, your organic traffic can be improved.

 

Social media marketing

 

Social media marketing is a form of marketing that has to do with creating and sharing content on social networks like Facebook, Twitter, Instagram, LinkedIn, etc. The aim is to reach and connect with your prospects.

 

You need a plan to be successful in this type of marketing.

 

As a social media marketer it’s your duty to identify the social networks where your prospects or that of your clients hangout. And the type of content that will resonate with the prospects.

 

Affiliate marketing

 

Affiliate marketing has two sides, the merchant and the affiliate. The merchant here is the creator, seller, or the vendor of the product.

 

The affiliate sometimes called a publisher is an individual or company that promotes the merchant product to earn commission once there’s conversion.

 

The merchant track conversions made by each affiliate through the unique link or promo code assigned to the affiliate.

 

How to become a merchant

 

Before you become a merchant, you must own a product or service that you want people to promote.

 

Once you have your product or service, the next thing will be to find affiliates to promote your product or service. And one way you can achieve this is to use the affiliate networks. Although there are other ways you can achieve this without using the affiliate networks.

 

Affiliate network serves as an intermediary between the affiliate and the merchant. You could just arrange a direct share of revenue between your affiliate. But letting the affiliate networks like clickbank handle your payment and product makes your affiliate marketing look more legit.

 

How to become an affiliate marketer

First, you need to find a product or service in your niche most preferable the product or service that you have used or that you are using.

 

Next, apply to promote it as an affiliate, once you’re accepted as an affiliate.

Promote the product you have chosen using your unique link or code.

Finally, evaluate your results.

 

You can promote your affiliate product or service by:

Reviewing the product on your blog or YouTube channel

Using paid ads.

 

Content marketing

 

Content marketing is a type of marketing that’s focused on creating and distributing relevant and useful information with the aim of attracting, nurturing and building relationships that can translate to conversion.

 

How to do content marketing

 

Before you can do content marketing successfully, you must have a content marketing strategy. Just posting any content wouldn’t get you a result.

 

The best strategy you can apply is:

  • Map the content to your prospects’ pain point.
  • Research and come up with the right content for that pain point
  • Map the content to the buying circle of your prospects.

 

Search Engine Marketing

 

This is the process of marketing business using paid ads, searches and other websites. It’s basically a way of attracting prospects to a product or service you’re offering.

 

How to do search engine marketing

First, you need to determine your goal and budget. Next, you need to ensure that you have a goal in mind.

 

Ex: Your goal could be to generate more leads, more sales, etc. But just be sure you know exactly what you want to achieve with your campaign.

 

After which you define your budget: How much money are you willing to spend to achieve this goal?

 

Next, you choose the list of relevant keywords. Those are the keywords you’ll be biding to advertise.

 

Finalize on your keywords then bid on them. Biding here means how much you’re willing to pay for the clicks, sales leads, etc that you will be getting.

 

Next, you’ll have to create a compelling headline for your campaign.

 

Finally, you need to monitor the performance of your campaign and measure the results. Which is finding out if the campaign works out well or not, so you can optimize it.

 

Email Marketing

 

Email marketing is really an efficient and inexpensive way to generate  a high return on investment.

 

It can be used to convert prospects into customers by sending a personalized email to the prospects.

 

How to perform email marketing

 

First, you need to discover your target audience and create segments which you can divide them based on their behaviours.

 

Next, you need to create and select your campaign depending on the goal that you want to achieve.

 

Next, you need to select a suitable design for your campaign.

 

Next, you need to have a compelling subjectline and email content, which is very important in email marketing.

 

Next, you need to send a campaign immediately or schedule an email.

 

Finally, you need to measure results such as: open rate, click through rate, etc. You also need to perform A/B testing to find out what works and what doesn’t.

 

Digital Marketing Course

 

Acadium

 

Acadium is a free training centre where people are trained on digital marketing job by experienced business owners through remote and digital marketing apprenticeships. There mission is to help anyone, anywhere to get the necessary skills, relationship, and experience they need to succeed in the job market.

 

They provide digital marketing course and apprenticeship to help people start and build their career. Their apprenticeships gives people the opportunity to be trained under a company for a period of three months in exchange for professional experience.

 

Their apprenticeship is unwaged. People start apprenticeship to get work experience, job referrals, build a portfolio, and to get certifications.

 

Getting started with Acadium apprenticeship is as simple as A,B,C. All you need to get started is sign up, complete your profile, and submit your application. Your application will be examined and reviewed within 24-48 working hours. Once your application is accepted, you’ll have to take a few quizzes to verify your profile. And to also increase your market place ranking.

 

Google digital marketing certification

 

Whether you want to pursue a career in digital marketing or you want to grow your business using digital skills, Google digital marketing course have got you covered.

 

Google digital marketing course is free and is of good quality and value. Getting started with the course is very easy all you need to do is head to their website and select a course that’s right for you.

 

The benefits of taking the google digital marketing course is that it allows you to learn at your peace- you create your own learning plan using your mobile phone, computer, or tablet. At the end of the course, you get certified. Google digital skills certification can boost your LinkedIn profile and CV.

 

CopyBlogger marketing ebooks and email course

 

Want to uncover the smartest approaches to do social media, content marketing, and SEO rightly? Copyblogger have got you covered with their free internet marketing course- internet marketing for smart people.

 

The course comprises of 15 ebooks and 20 instalment emails designed to deliver to you the techniques and strategies you require to know to become a better online marketer.

 

HubSpot: Inbound Marketing Training

 

The HubSpot Inbound Marketing Training is a free certification course that training you on how to run a successful inbound business starting from marketing to sales to services.

 

It’s six lessons, 15 videos, and four quizzes course. Finishing the course will help you:

Delve into the basics of inbound

Learn the inbound procedures as a heart of any inbound

Begin your path with inbound.

 

Digital marketing is a must have skills for every entrepreneur irrespective of what product or service you offer, or what industry you find yourself.

 

Digital marketing skills can really help you in a lot of ways as an entrepreneur you can either use the skills to build and grow your business or use the skills to render services to other entrepreneurs who are in need of digital marketing services.

 

Having the skills will also boost your CV and make you stand out from the crowd in a job interview. So it’s obvious that the importance of having a digital marketing skill cannot be overemphasized.

 

But most times, the challenge has always been how to get started. Getting started can be a bit tricky and complex. It requires time and effective strategies. The information in this post can help you get started.

Customer Journey Marketing

Buying decision in today’s world is increasingly made using the Internet. Hold on for a second, reflect on the last important product or service that you paid for. Perhaps you booked a flight, booked a hotel, or bought a new house. It’s likely that you used the internet to read up the product or service review, got a recommendation from other product users on social media before paying for it. So irrespective of the nature of your business, an online presence is essential for your business.

 

This new digital trend has not just helped businesses to increase sales and leads, but it has also helped them in turning casual buyers into regular buyers who buy and also encourage their family and friends to do the same.

 

Marketing has not changed in any way. Whether it’s done digitally or traditionally, it’s still about building and establishing useful relationships with clients, leads, and prospects. The development of this relationship is called a customer journey. The rest of this post has covered what to include in a customer’s  persona, how to create customer’s journey, and the stages of the customer’s journey.

 

How to Create Customer’s Journey

 

Create a Buyers Persona

 

The reason we market is to take people through a series of stages, from being cold prospects, leads, and customers to being zealous fans and brand advocates. But before you can make this happen, you must first understand the characteristics of your prospects.

 

You will want to find out what their goals are, what is hindering them from reaching those goals, and where they hangout and digest information.

 

A buyer persona is a detailed profile of your target market. Honestly speaking, unless the product or service you offer falls under micro-niche, you will have to develop a different buyer persona for every campaign you put out. Human beings can’t easily be defined by gender, age, profession, etc. That’s why vague and broad campaigns don’t convert. They don’t encourage the audience enough to take action. It’s very essential to understand your ideal customers and make your buyer’s persona as specific as Possible as that will help you create content that your audience will find helpful. Developing buyers persona influences every aspect of your marketing, such as:

 

Content Marketing: what content( text, video, audio, infographics ) type will be more appealing to your target market?

Social Media Marketing: what social network are you more likely to find your target market?

Email Marketing: which segment of your email list should a particular message?

Search Engine Marketing: what problem are your target market searching for its solution on the search engine? What keywords are they typing in search engine?

Product Development: what product or service will you develop to solve the problem of your target market?

Copywriting: how should you present your offer to your target market so as to make irresistible?

Any aspect of your marketing sequence that touches your target market gets better when you understand your buyer’s persona.

After all, you’re targeting human beings with a brain, emotion, need, and want. It will be wise for you to understand their characteristics, then present them with the solution they seek, that way, it will be easy for them to part ways with their money.

 

What to include in Buyers Persona

 

The buyer persona has five main significant components

  1. Goals and values: the buyer’s persona development process starts with identifying the goals and value of one of your prospects. List out the goals and values of your prospects relevant to your product and service.
  2. Sources of information: this part of the buyer persona is dedicated to identifying the following: where your prospect hangout on and offline, who is his or her favourite celebrity, what blog does he or she read? This information helps you decide where to advertise and how to tailor your advertisement.
  3. Demographic: in this part of your buyer persona, you’re to add information to your buyer personas such as location, gender, marital status, and age. This information helps to bring your buyer persona alive.
  4. Challenges and pain points: in this part of the buyer persona, you’re to identify what is holding your prospect back from reaching his or her goals. The information from this section can give you new product ideas. It will also give you an idea of the type of sales message and content that will resonate with your audience.
  5. Objections: in this final part of the persona, you’re to identify why your prospect may choose not to buy from you. The reason they may decide to turn down your offer is known as an objection. It’s essential that you address it in your marketing.

 

 customer journey stages

 

For a business to have been able to acquire one customer, it means there is some sort of already existing buyer journey. Though it may not have been created intentionally, it does exist. The reason why you market to people is to become intentional about the movement of ideal customer to lead, lead to paying clients, and paying clients to brand advocate. When you successfully created your ideal buyer’s journey, you can easily find out what is stopping them from moving from prospect to lead, lead to paying client, paying clients to business advocate.

 

The importance of sequence in marketing can not be overemphasized, especially in digital marketing. Taking cold idea customer through the customer’s  journey has to be done efficiently. You’re probably not to convert strangers into a paying client overnight. But you can gradually take them each stage of the customer’s journey. Here are the various stages of the customer’s journey:

 

Step 1: Generate awareness

 

Everyone doing business with you presently was once a total stranger to your brand. They never knew you exist, what they stand to gain by patronizing you, what your mission is, and what solution your business brings to the table, and your pricing model. The first stage from cold prospect to paying client is awareness. They first have to know that your business exists, so you have to let the word out about your brand. You can achieve this through advertisement.

 

Step 2: Driving engagement

 

It’s awesome to generate a lot of brand awareness, but it’s not enough. You have to design your marketing in a way that it attract and engage your ideal customers. For online marketing that engagement takes the form of useful and engaging content( blog post, youtube videos, social network post, etc.) made available free online.

 

Step 3: Building subscribers

 

Now that they’re now aware of your business and you have successfully engaged them. It’s time to take them to the next stage of the customer’s Journey, which is building subscriber. Subscriber here means someone who has given you access to communicate with him or her through email. Online marketers build an email list by adding a subscription form to their website or by offering their prospect free valuable giveaways in exchange for an email address.

 

Step 4: Increasing conversion

 

This is the stage where you need to step up the loyalty of your prospect by requesting him or her to give you a little bit of time or money. Free trial, low-cost product or service are all best to offer at this stage.

 

The relationship with your ideal customer has been passive from stage one to stage three. The objective of stage four is not to make a gain, instead is to increase the level of connection between your brand and the ideal customer.

 

Step 5: Building excitement

 

Your overall marketing should motivate people to use the offer they received from you. Irrespective of whether the conversion was a time or monetary commitment. The relationship with the customer has a much better opportunity to succeed if he or she gets value from the offer. The value of the offer you make should be far greater than the price they paid.

 

Step 6: Making the core offer sale and more

 

The prospect at this level has developed with your brand. Perhaps he or she has spent a small amount of money or time with your brand. People who got to this stage are more likely to pay for high ticket products or services. But most businesses start and finish their marketing at this stage. They stop selling to a customer after the customer has done business with them. They forget that they’re supposed to stay in touch with the customer so as to him or her into a regular buyer.

 

Since you have done the hard work in stage 1,2,3,4, and 5 of the buyer’s journey, you’d discover that your customer is ready to buy more and repeatedly, reason because you have successfully built and established a relationship with them.

 

Step 7: Developing brand advocate

 

Testimonials are important for the growth of a business. When people get to hear or read about how good and reliable your product or service is from other users, it becomes easy to trust your brand. Brand advocates provide you with testimonials about the awesome experience they have had with your product or service.

 

Your ability to build brand advocate is directly proportional to your level of relationship with your buyers. When you successfully turn your buyers into brand advocates, they become your friends. But building and maintaining this relationship requires time and effort. You can build this relationship by constantly providing your customers value, by also delivery on promise.

 

Step 8: Growing brand promoters

 

Brand promoters are much than brand advocates. They do everything within their power to let the word out about your business. The difference between the two is that the brand promoters actively promote your brand while the brand advocates do it passively. For brand promoters, they have come to believe and trust your brand either for the value your business brings to the table or because of their experience with your business.

 

The customer’s journey doesn’t just take place unexpectedly. Experienced online marketers design marketing campaigns that intentionally move prospects, leads, and buyers from one level of the customer’s journey to another.

 

The Best 9 Copywriting Books To Learn Copywriting

If you’re looking for where to go to at first, to learn the fundamentals in copywriting, or you’re not sure if you can be successful in copywriting because you’re a high-school, not a college graduate. This post has explored the best nine copywriting books that you can lay hands-on and start your career. These books are equally useful to those who intend to improve their writing skills.

 

Not having a college degree or enough money to pay for a $5,000 or a $300 course can’t stop you from becoming a successful and a world-class copywriter. I got hold of this truth after reading The Ultimate Sales Letter, written by one of the greatest direct response copywriters the world has ever seen, Dan Kennedy. In this book, he shared his copywriting journey story. Here’s the story in his own words:

 

“My background tells me that anybody can learn to write. I’m a high-school, not a college graduate. I didn’t go to work in the mailroom of some ad agency and learn the trade of copywriting from experienced, seasoned pros while pulling myself up the ladder. In fact. I got my first paid copywriting assignment while still in high school and opened my ad agency two years later, with no relevant experience or education behind me. I just did the same thing you can do:

  1. I got books, devoured them, kept them handy, and used them as guides.
  2. I used my insight, intuition, power of observation, and common sense.
  3. I translated what I knew ( and what I kept discovering about selling and communication in-person to the task of selling and communicating in print.” Here is the list of copywriting books that can help you walk through the same route the renowned copywriter walked through, to check out any of the books on Amazon click on the book title.

 

The Ultimate Sales Letter

 

We live in the age of instant and email communication, and a good sales message is an awesome way to close sales. But so many emails end up in spam folders. The author Dan Kennedy in this book explains why some sales letters work and why some others don’t work. And he shows how to craft sales message that any business can make use of. He also provides:

  • Completely updated examples
  • Awesome headlines formulas
  • Exercises to help you through the learning process.

With his experience, he shared a step by step formula in the book to help anyone who lays a hand on this book to write a better sales letter that guarantees sales.

 

The Copywriter’s Handbook

 

The Copywriter’s Handbook remains the ultimate guide for people who write and work with a copy. This book succeeds in two levels. For beginners, it offers a clear, comprehensive guide to the business, and techniques used in copywriting.

 

Scientific Advertising

 

In this book, the author Hopkins outlines an advertising strategy based on testing and measuring. In this way, losses from an unsuccessful campaign are kept in check while profits made from successful campaigns are scaled up. This book is referenced by so many advertising and marketing industry experts ( such as Jay Abraham, David Ogilvy, etc.) as a must-read book.

 

The Ad week Copywriting Handbook

In this step by step guide, the great copywriter Joe Sugarman tried and proven guidance and experts advice on how to write a copy that’ll motivate, entice, and compel customers to buy. For those who seek to kick start their career in copywriting, this is the ultimate companion for unlimited success.

 

Great Leads: The Six Easiest Ways to Start Any Sales Message.

 

Michael Masterson and John Forde worked hard to provide a concise and easy to follow step by step guide to writing successful leads. This is not just a simple guide, and it goes far more profound. Michael and John outlined aspects to writing successful leads, and they also showed the process starts long before one word is ever penned down on paper or screen. This book was formerly conceived as a book about sales letter leads. But was later transformed into a far broader, far more useful examination of how to write effective leads for type of direct response.

 

The author walks readers step by step through the entire copywriting process from getting started to research product and market to penning ideas down on paper and fine-tuning it into a compelling, engaging, and persuasive copy.

 

The Psychology of Persuasion

 

The book on persuasion, explains the psychology of why people say yes, and how to translate this knowledge into writing compelling copy.

 

Dr. Robert Cialdini is the seminal expert in an ever-evolving field of influence and persuasion. His 35 years of rigorous, evidence-based, along with a three year program of study on what makes people change behavior resulted in this book.

 

The readers will learn the six universal principles, how to use them to become a skilled persuader, and how to defend yourself against them. This book is awesome for people from all walks of life. The principle of influence will move you towards profound personal change and act as a driving force for your success.

 

Everybody Writes

 

This is a goto guide to attracting and retaining customers through stellar online communication, because in our content-driven world.

 

If you have a website, you’re a publisher, and if you’re on social media, you’re in marketing. That means we are all relying on words to carry out our marketing message.

 

And also being able to communicate well in writing isn’t just lovely, it’s necessary. And it’s also the oft-overlooked cornerstone of nearly all content marketing.

 

In this guide, the author Veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production, and publication, with actionable how-to advice designed to produce results.

 

Write to Sell

 

This is a book for everyone that writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers, even brand managers. It reveals a lot of copywriting techniques that can help you write ads, commercials, and direct mail that are concise, persuasive, and get more attention.

 

Web Copy That Sells

 

This book provides timeless and cutting edge methods to help content marketers achieve phenomenon success. With the rise in social media, online sales techniques need an upgrade. You’ll gain tips for crafting attention-grabbing, clickable, and actionable content.

 

Whether your focus is on web copy, email campaigns, social media, or any other form of the other latest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

 

Conclusion

Also, for free copywriting internship Check out GenM Full Review 2019

I desire that this list of the ten best copywriting books gives you a place to kick start your journey towards writing for a living.

 

It may take you close to a year to study all the books and apply the knowledge that you’ll gain, but you’ll be well-schooled, and you’ll know the key elements that make people choose to buy something. This knowledge you’ll translate into writing a compelling and high conversion copy.

 

How amazing would that be? Plus, you won’t spend thousands or hundreds of dollars on course for that matter.

 

I decided to put together the list since I’ve noticed many people are still struggling with how and where to start.

Social Media Marketing For Business Growth

Many brands who are not yet on social media are considering using social media to help let the word out about their business. Most companies are using sites like Facebook, Twitter, Instagram, and LinkedIn to help grow their business. And if you’re still on the fence, this post has all the information that will help you decide if social media marketing is suitable for your business or not, and how you can use it to grow your business.

 

What Is Social Media Marketing?

Social media marketing is a type of marketing that uses social media as a marketing tool. The aim of social media marketing is to produce content that brands will share with their prospects and customers to help increase brand awareness and increase customer reach.

 

Social media marketing enables brands to get direct feedback from customers and prospects. It also makes brands look more personable. The interactive aspect of social media marketing allows customers to voice a complaint or enquire about anything they are not clear about.

 

Social media marketing became more common with the increasing popularity of websites like LinkedIn, Facebook, Instagram, Twitter, and Pinterest.

 

Why Use Social Media For Marketing?

 

Most small businesses are careful about the type of marketing strategy they employ since they have a limited budget; it’s essential that they spend it wisely to get the best out of their money. Social media marketing is considered to be one of the versatile and cost-effective strategies that small businesses use to promote their business and boost sales over time. What’s so great about social media marketing? Here are a few reasons why a company should integrate social media marketing into their overall marketing:

 

Your Prospects And Customers Are Using Social Media: One of the reasons why brands are to use social media is because their prospects and customers are spending time on these platforms. According to research, 70% of the US population has at least one social media profile. By 2021 the number of social media users worldwide is expected to grow above 3 billion users. With so many people spending time on social media, this presents a great opportunity for brands to promote their products and services.

 

Social Media Marketing Can Help Increase Brand Awareness: Another benefit of social media marketing is that it helps increase brand visibility and thus increase brand recognition. Your business social media profile presents your business with an amazing opportunity to share Brand’s content and show your brand’s voice and personality. By continually posting engaging and compelling content that adds value for your prospects, you’re making your brand both more accessible and familiar for new leads and sales.

 

Different Social Media Platform Helps Brands Reach Particular Audience: Another amazing benefit of social media marketing is that brands can strategically target different audiences based on the social media platform that the brand use. Instead of trying to reach everyone, brands can reach their target market and work on driving more qualified leads back to the brand’s website.

 

Social Media And Business Growth

 

Social media for business to business is an untapped but powerful strategy to generate sales, leads, drive website traffic, and increase brand awareness. While some people see social media as a platform used by consumers, social media can be beneficial for a business to business companies in terms of scaling up their marketing efforts.

 

An effective social network for a brand’s growth strategy needs a strategic approach. Here are a few tips for brands and businesses getting started with social media marketing:

 

Choose Social Media Platform Wisely: When getting started with social media marketing is normal to want to dive in and build a presence on every single channel. However, it’s best to start with a few channels and master them first before diving into another to avoid becoming overwhelmed. When choosing social media platforms, it’s essential to understand the difference between each social media platform and keep your target market in mind. For example, LinkedIn is a great social media platform for business to business brands and companies.

 

Maintain A Consistent Brand Voice: It’s essential to create a brand persona that’ll serve as a base for social network conversation across all platforms. When creating your brand voice, be sure to tailor it to your target market and their needs. With a reliable brand voice, you can ensure that content across social network platforms is consistent, engaging, and compelling.

 

By applying these tips, you can leverage for brand growth and maximize your impact.

 

How Businesses Use Social Media

 

Getting started with social media can feel overwhelming, especially for small businesses. But you don’t have to hit thousands or millions of followers before getting started. Social networks are one of the best ways to reach and connect with fans and the target market. Any brand or company without a social presence is out on an audience that’s ready to connect with them. Social media marketing needs not to be scary or expensive, using the tips shared below. Brands of any size can build brand awareness, reach new customers, and drive sales. Here are the tips:

 

Start With A Plan: Like the saying, he who fails to plan, plans to fail. Every good business starts with a good plan, and social media marketing is no different. But since it’s so simple and easy to start, you may get tempted to jump in and start posting. However, without a plan, you can’t tell what you’re trying to achieve and how to monitor and measure success. Taking out time to create a social media plan from the beginning ensures that all your efforts are channeled towards achieving a particular goal.

 

Decide On What Platform Is Good For Your Business: Not all social media is created equally. Taking out time to research on which social media platform, your target market spends their time on is very vital. Don’t make an assumption where your audience hangout online. Your brain might tell you to skip Facebook and focus on Instagram if you’re targeting younger audiences, but sat still has it that 80% of them still use Facebook.

 

Always, remember that you can use different social platforms to reach and connect with different audiences, or meet different marketing goals.

 

Know Your Target Market Or Customers

 

With social media marketing brands can micro-target their audience. But first, they have to understand who their target market or customers are. By compiling data of their present customers and digging deeper with social media analytics tools, they can create a picture of who is buying from them, and who are already reaching out to them online.

 

Build Relationships: One thing about social media marketing compared to other forms of marketing is that it allows you to have a one on one conversation with your customers and target market. Brands can build relationships rather than asking for sales right from the very beginning. That’s the reason why more than 80% of those who follow brands on social networks like Facebook, Twitter, Instagram, etc. plan to buy from the brand they follow.

 

When people engage with brand organic content or ads, brands can come in and respond, helping to build trust at a very early stage, rewarding an audience relationship.

 

Facebook groups and other online forums are another way to build community, establish relationships, and brand loyalty.

 

Use The Right Social Media Tools: The secret of effective social media marketing is taking advantage of tools that automate and simplify most of the social media tasks. There are a lot of tools out there that can help increase your productivity by reducing the number of tasks you have to carry out daily. We have different types of social media tools ranging from scheduling tools to analytics tools. All you need to do is find one which is okay for your business.

 

Track And Refine Your Performance

 

As you implement your social media marketing strategies, it’s essential that you keep track of what worked and what isn’t, so you can fine-tune your efforts and improve your results. Once you have got a clear picture of how your strategy is working, it’s time to start looking for ways of getting better results.

 

Conclusion

 

A brand that’s not on social media is practically invisible to its customers. Social media is a valuable asset through which businesses are likely to attract more loyal customers, interact and engage with them directly, form honest and trustworthy relationships, and create an environment that will make them want to return.

How to Use Affiliate Marketing to Grow Your Business

In a world where businesses are constantly bombarded with different marketing strategies, channels, and plans. It may feel overwhelmed to try out a new advertising strategy. But there are so many reasons why affiliate marketing is suitable for business growth; they are:

 

Pay for conversions and sales

 

With traditional pay per click advertising, businesses are charged per clicks and leads sent to their website. Then this leads needs to be converted to paying customers or clients, and there’s no guarantee that the leads will convert. But with affiliate marketing, business only pays out when sales are made. They don’t have to worry about an ineffective campaign, as that wouldn’t affect their budget. Whereas a low PPC campaign that sends a business a low-quality leads still has to be paid for, even if there was no conversion at the business end.

 

Low risk

 

Paying for conversion rather than for clicks ensures affiliate marketing is a low-risk form of marketing. A business won’t be using their marketing budget to create leads that need nurturing; instead, they will create direct buyers or clients who they can build a relationship with and upsell to at the right time.

 

Limited startup cost

 

Getting started with affiliate marketing requires some investment of time and money, but it’s very low compared to paying for ads and employing a team of staff to work with the business. Working with a reputable affiliate network like partnerstack also takes the stress of trying to set up the program as they will guide and help the company through the setup process.

 

What is Affiliate Marketing

 

Affiliate marketing involves an affiliate also known as publisher signing up in an affiliate program offered by a seller known as merchant or advertiser to promote and sell the advertiser product or service on commission based payment method. The affiliate promotes the advertiser product or service using a unique link or promo code, if any purchase is made using the unique affiliate link or promo code, the affiliate is paid a certain percentage of the sales.

 

Business-wise, it can be said that affiliate marketing is a way of increasing the sales force by hiring people through a third party company that pays only following successful sales.

 

Affiliate commission differs from Business to Business, and affiliates can either be paid for sales, clicks, or leads. The commission depends on what the advertiser wants to achieve.

 

In affiliate marketing, a third party like PartnerStack called Affiliate Network handles all tracking, reporting, and payment to publishers. Some affiliate networks not only provide tracking technology, but they also offer self-service management or full-service management of a program.

 

How does affiliate marketing work?

 

To those who are yet to integrate affiliate marketing into their marketing plan, it may look confusing. But here’s a simple overview of how affiliate marketing works:

  • An individual or company sign up for affiliate partnership with another company or business
  • Affiliate partner (publisher) promotes business’ product on their site, email, social media
  • The consumer then clicks on the affiliate link on the publisher’s website, email, social media, or youtube, and then cookies are stored in the consumer’s browser. This cookie is what makes it possible for the sass platform or affiliate network to track the consumer’s progress from the affiliate email, website, social media page, YouTube channel to the shopping cart of the advertiser
  • The consumer is redirected to business website
  • Consumer buys a product, or pay for a service from the business.
  • The sass platform or affiliate network automatically pays out a commission to the affiliate based on the set rule by the business on sharing the commission.

 

How to attract affiliate marketers?

 

Getting top affiliates top sign up for business affiliate program is essential for business affiliate success. But getting these top influencers to sign up with the business is not easy. But here are a few things you can put in check to enable companies to attract these top affiliates who can help opt their marketing efforts.

 

Does the company landing page convert? The landing page plays a vital role in sales conversion.

 

Does the company have an attractive offer on the affiliate network? If they decide to use any of the affiliate networks, it’s vital they browse through the network to see other listings, this will help them know if their offer measures up with other offers. Also, they have got to ask themselves if they were to be an affiliate will they find that offer attractive.

 

Are the advertiser’s terms flexible? So many top affiliates tend to decline some affiliate offers, and this is as a result of the nature of the affiliate terms. And some of those turn off are a low commission, delay in payments, and a low selling price.

 

Are the business providing affiliates with good enough analytics tools?

 

Top affiliates don’t joke with their analytics, because they want to continuously evaluate their marketing strategy, source of the traffic to know what is working and what is not. So they need their analytics dashboard to be able to this. But if the advertiser is going to work with an affiliate network, then they don’t have to worry about this particular function; they will take care of it.

 

Conclusion

 

Marketing is sturdy yet very essential to the success of any business. Affiliate marketing provides businesses a flexible approach that’s easy to manage and cost-effective. If a company is still not sure if affiliate marketing is okay for their business, they should do a little research to see if there are businesses in their industry that’s using affiliate marketing to push their brand, I’m pretty sure that they will see a lot of them.

 

Final word,  businesses can start small and scale up later. Affiliate marketing provides equal opportunities for everyone, whether startups or well-established brands.

 

Have you got any questions? Drop it at the comment box.

 

Dummy’s Guide to Understanding Facebook Marketing

Introduction

 

Do you want to grow your business, generate more sales and leads, drive more traffic to your site, promote your page, and build a thriving online community using Facebook advertising? Are you stuck because you don’t know all about its capabilities or how to get started?

 

Being stuck sucks. We all hate the feeling. That’s why I’ve created this guide to help get you unstuck. This guide is about taking you through the very fundamentals of Facebook marketing to the point of beating your chest proudly.

 

What’s Facebook Marketing?

 

Facebook marketing aims at creating content to drive more traffic and sales. It lets you get your message to the right people using simple self- service tools.

 

Why Facebook Marketing?

 

  • Facebook provides a larger placement for text, which helps you explain your business to your audience.
  • Facebook ads are cheaper, unlike other ads dollars like Google ad words. They usually limit the number of related keywords that users might use to search, and because of this, businesses often have to bid on the same keywords, which drives up the cost to advertise.
  • The targeting options within Facebook ads are incredible. Businesses can target users based on location, demographics, age, gender, interest, behavior, and much more.
  • Audience sizes: Facebook now boasts over 1.13 billion daily active users, on which 1.03 billion access the social network via mobile devices.

 

Introduction to Ads Manager

 

Before you deliver ads on Facebook, there is some setup you need. First, you will need to create a Facebook page and an ad account. Next, you will determine which page roles you and your teammates will play: admin, advertiser, or analyst. Page admin can manage all aspects of Facebook ads.

 

You should assign a person whose primary job is creating an ad an advertiser role. The analyst role is for someone whose primary job is measuring ads performance. The additional page role: moderator, editor, and contributor are assigned to people working strictly on your page, not in ads manager. Finally, page admin needs to establish a payment method for the page before any ads can run.

 

How to Create a Facebook Business Page

 

  • Login into your personal Facebook account
  • Click on “create “
  • At the drop-down click on “page “
  • Next, you’ll have two options to choose from:
  • Business or brand, Community or public figure, Choose business and brand.
  • Next,you will be provided with a field where you have to enter the name of your page,which is supposed to be the name of your business.
  • After you’ve entered the name of your page, the next thing will be to choose your business category. Once you have done that, click continue
  • Then you’ll be taking to your home page where you can upload a profile photo, cover photo.

 

According to Facebook profile picture specification, a company’s profile picture should be at least 180 pixels wide by 180 pixels tall. For users to quickly identify your brand in search results, it’s recommended that you’d use your company logo or something your audience is familiar with.

 

How to Set up Facebook Ads Account

 

For you to create an ad, you’ll need a business manager. A business manager is a tool used to manage the Facebook page and ads account. Also, you must connect at least one Facebook page to it.

 

How to add a page to a business manager

 

  • Go to business manager setting
  • On the left, click on “account” then page
  • In the pages column, click on “add page” button
  • Select one of the three options: “claim a page,” “request access to a page,” or “create a new” page.
  • If you choose to claim a page or request access, enter the page name or page URL
  • Next, set up account information.
  • Go to business manager, from business manager, click on “add accounts.”
  • Then fill-up the form that’ll appear by entering your business name, address, and other relevant information.
  • Immediately, you’ve added your account information. The next step will be to add billing information.
  • Click on “account settings,” then payment setting.
  • You’ll be taken to a page where you can: Add payment method or Edith your old payment method
  • Set your account spending limit
  • See the next bill.
  • To add new payment methods: Click on the add payment method button.
  • Choose the payment method you want to add.
  • Fill in your information
  • Click on continue. And that will be all.

Facebook accepts different payment methods, including credit cards and PayPal. Also, if for any reason you want to change your payment details, you can do it on the same page where you added your payment method by clicking on edit payment.

 

Steps to Create Complete Campaign

 

Types of campaigns to choose from when you get to ads manager:

  • Complete campaign
  • Quick Creation

But in this guide, I’ll be concentrating on the complete campaign. To use Ads Manager visit https:/ / www.Facebook.com/ ads/ manager.

 

Objective: The first page you see when trying to set up a Facebook ad is the page where you will choose the objective of your campaign. Ex: If you want more visitors to your site, you’ll run a traffic campaign. If you’re going to generate more sales, you’ll run a conversion campaign.

 

Also, note that some objectives have sub-objectives. For example, when you click on the engagement objective, you’ll see a page where you’re required to choose whether it’s post engagement, page likes, or event responses. You’ll then have to choose the one that meets your campaign goal and continue to the next step.

 

The campaign objective you’ll choose depends on what you want to achieve with your campaign, as I mentioned earlier on. If you want more followers, run a page like ads. If you want more likes, comments, and shares on your post, run a post engagement. If you want people to go to an event you’re promoting, run an event response ad.

 

Targeting: when we talk about targeting the first question should be“who is your audience?” Defining your audience is critical. It’d be done first before any other thing. Facebook has over 1 billion daily visitors, and all the 1 billion visitors  can’t be your audience. Facebook understands the importance of targeting the right people, so they provide a wide range of a targeting option that helps you target and reache the right people for your product and service.

 

Targeting is essential to the success of your campaign. It determines whether you make money or lose money. If your ad is shown to the right audience, you’ll have a high positive click rate. Imagining targeting young adults while promoting a course that’s made for people above 60 years of age. The result will be disastrous because it’s a total waste of money and time.

 

In Facebook advertising, you’ve three basic audience types to choose from:

  • Saved Audience
  • Custom audience
  • Lookalike Audience

 

Let’s look at each of them.

 

Saved Audience: Saved audience is the audience you can define by selecting people’s interests, age, location, education, and emotional level.

 

Location: This is where you determine where your ad will be shown. If you want to target local audiences, you can set your ad to be displayed within a 50- mile radius of your town or neighboring towns. For those who want to reach a global audience, you can select the countries you want your ads to be seen.

 

Interest: This has to do with what people’s interests are on Facebook, the pages they’ve liked, and topics that relate to that.

 

Demographics: This is where your target audience based on educational level (how far they went to school), net worth, income, household composition (young, working women, new parents, grandparents).

 

Age: This targeting let you target based on age

 

Gender: This allows you to target people of a particular gender.

 

Language: If you’re advertising using a particular language, this option lets you target only those who understand the language.

 

Behaviors: This target option lets you target people based on purchase history, an event they like, personal anniversary.

 

Custom Audience: This targeting option lets you retarget website visitors, those who have engaged with your content or app. You’ve four targeting options when creating a custom audience:

 

Customer File: this type of targeting is based on customers’ data at your disposal. This data may be emails, phone numbers, or app id of your existing customers.

 

Website traffic: This targeting option lets you retarget those who have, at one point, engaged with your website content.

 

App activity: This option allows you to reach those who have engaged with your app. But before you can do it, you must first register your app and set up an app event.

 

Engagement on Facebook: You can also target those who have engaged with your Facebook content like watched your video or liked your page or page post.

 

How to Create a Custom Audience

 

How to Create a Custom Audience from Facebook

 

Customer List: You can do this by either importing your list from an email service providers like Convert kit, MailChimp, etc, or you prepare your list yourself. We’ll look at one which is preparing and uploading your list.

 

When setting up your campaign, after you’ve chosen the custom audience, click on add customer file and then choose add customer information. Before you proceed with the list upload, you’ve to first accept custom audience terms of service. You’ve to acknowledge that you have the permission of those on your list to use their data. Once you’ve read and understood the terms, click I Accept.

 

Make sure you follow Facebook’s formatting best practices to ensure that you get the best matches. Include separate columns for first- name and last name. Always include the country code in every phone number, irrespective of whether they’re all from the same country. Always add a country column.

 

Upload Your Customers Data file in.CSV or.TXT format or copy and paste the information directly into the box provided. Give your audience a name that defines who appears on the list, click next. Then, wait for Facebook will prepare your custom audience, which should be ready in about one and a half hours.

 

How to Create A Website Custom Audience

 

Note: Before you can create a Facebook website custom audience, you first need to install a Facebook pixel.

Here’s how to go about it:

  • Click on “website traffic,” and then choose the pixel you want to use to build your audience.
  • Choose who you want to target. You have a wide range of options to choose from, ranging from all website visitors, those who visited a specific page, to people who spent a particular amount of time. Then, set your time frame, maybe 10 to 30 days.
  • You can also go further by specifying the number of times a visitor visits.
  • Give your audience a name you can easily remember.
  • Then, relax and allow Facebook to create your website custom audience.

 

How to Create Mobile Custom Audience

 

  • Click on app activity and choose the event you want to target from the drop-down menu.
  • Choose the time frame you want to target from 10 to 60 days.
  • Further, define your audience, by specifying: App in purchase, Device they use
  • Give your audience a name and click on create audience. And that’s it.

 

How to Create an Engagement Custom Audience

 

  • Click on engagement, a new pop up opens asking you to choose whether you want engagement audience based on who has interacted with your page, video, or lead form. Click on the option that best suits your campaign goal.
  • Choose the appropriate option: For video, choose how much of your video people have watched: from a minimum of 3 percent to 95%of the video. For lead, choose whether you want people who have submitted the form or people who have open the form. For a Facebook page or Instagram, select the interaction you want, whether those who liked messaged, and so on. For the event, choose whether to target those who have shown interest or those who have bought the ticket.
  • Give your audience a time you want to target, say 10 to 365 days.
  • Give your audience a name and click create audience.

 

How to Use Custom Audience

 

Once you’ve successfully set up your custom audience, it’s easy to use.

Open Facebook Ads Manager, click on create an ad.

Follow the steps to set up your ads.

Define your targeting option. Ex: if you’re running a campaign to introduce a higher package to your existing customers, then be sure not to add new subscribers in the custom audience targeting that campaign.

Set your budget and timing, and that’s all.

 

What is a Lookalike Audience and How to Create It?

 

Lookalike audience lets you reach those who are like your customers. To create a lookalike audience, create a custom audience first to tell Facebook the audience you want to reach. Next, select the lookalike audience from the audience creation menu and select a target country and percentage.

 

You can use a custom audience to target the following set of people:

 

  • Page fans: You can use lookalike audience to create audience based on those who liked your page
  • Website visitors: You can create lookalike audience based on those who visit your site by installing a Facebook Pixel on your website.
  • Mailing List: You can create lookalike audience using the mail address of your existing customers and subscribers.
  • App activity: If you have a mobile app, you can create an audience based on the actions users took on the app. To use this option, you have to register your app and set up app events to reach specific users.

 

How to Create a Lookalike Audience

 

  • Go to ads manager
  • On the search box type in audience
  • Click on custom audience if you have an existing file, but if you have none, maybe you want to create a lookalike audience using your website traffic, click on traffic, you can also choose the engagement option, that’s those who might have watched your Facebook video, like your page, comment, like or share your post.
  • Next, choose the size of your audience and target country.

 

Note: You can’t edit the audience size after you’ve finished creating your lookalike audience.You have to create a new one if there be a need for that. It may take 6 to 24 hours for Facebook to create your lookalike audience. It’ll refresh every 3 to 7 days so long as your ads are still active. You need not wait until they update your lookalike audience to use it for your ads targeting. You check when your lookalike audience was updated by visiting your audience manager page. Look at the date under the availability column.

 

Placement( this is where you decide where to run your ads)

When you create your ads, you have the option of letting Facebook show your ads in places where your ads are likely to perform well.  But if you have a specific place in mind where you want your ads to show, for example, if you want your ads to show only on Instagram can choose it manually. Other particular places you can choose for your ads include:

  • Facebook and Instagram stories In-stream video: In this ad’s placement, your ads appear as short videos on demand on Facebook.
  • Mobile
  • Desktop

 

But if you’re uncertain where to place your ads, Facebook will recommend using the default placements. Note: If you choose automatic placements, any news placement will automatically become available to campaigns when you duplicate them.

 

Set Budget

 

Facebook lets you set the budget of your campaign, that means they let you set how much you’re willing to spend on your campaign and when you want to spend it. By default, Facebook suggests a certain amount of daily budget. You can set a daily or lifetime budget. You can edit this budget anytime. With the daily budget, the amount you set is the maximum you’re willing to pay on any day. The lifetime budget is the amount you set as the maximum you’ll spend on the lifetime of your ad. Note: When you choose a lifetime budget, you also have to set a start and end date for your ad.

 

Set a Schedule

 

For daily and lifetime ads, this is where you tell Facebook when exactly you want the ad to run. You have the choice to start and end the ads on a specific day. And it’s the place Facebook does the math and tells the maximum amount, total; you’ll spend.

 

Facebook Creative and copy

 

Your image and sales copy is essential for the success of your ads. They’re the elements that grab your prospect’s attention. If your ad does not grab your prospect’s attention, it means they’ll not read your message, visit your site, they’ll not convert. Image is responsible for 75%- 90%of ads performance because it’s the first thing your prospects see. So it’s essential that you put up the best image both in creative and in communicating the purpose of your ad.

 

Setting Up Your Facebook Ads Creative

 

In this campaign creation phase, you’ve about six different ads creative to choose from. But you should base your choice on what you want to achieve with your campaign. Also, the good thing about these Facebook ads creative is Facebook lets you select and test up to six options. It’ll be a good practice to test a few options before deciding on the actual one to go with.

In image upload, you’ve three options:

  • Upload from your computer
  • Select from your previous ads images if you’ve been running ads
  • Choose from the free stock image database.

 

The last option is superb, especially for those who know little or nothing about graphics design and those who can’t afford to pay a graphics designer to do their ad design. But it has its downside; The downside is that your ads can’t stand out because the images are available for everyone to use. And it’s a big problem because for your ads to perform well, it has to stand out from the rest. There are too many ads competing for the attention of your prospects. But there’s a way you can overcome this.

 

There’s a way you can create your custom image based on your campaign objective, even if you know nothing about graphics design. You can do this using a tool called Canva.

 

It’s a graphics design platform with pre-designed templates you can edit and customize to your taste. It’s easy to use. It has both paid and free templates, so if you don’t have money for paid templates, you have to search and select the free ones. But I tell you both the free and paid templates are amazing.

 

All you’ve to do is head to Canva.com. When it opens, it’ll ask you to sign up if you don’t have an account yet. Then, you have two options either to sign up with email or sign up with Facebook. Choose Facebook. Once you click on the Facebook option, it signs you up automatically using your Facebook data. When you get to the homepage, you can explore and choose from the many images there. But I’ll suggest you use the custom option so you can set the right image size for your campaign.

 

Things to Keep In Check When Designing Your Facebook Ads: Is your ad colorful enough to immediately grab the attention of your prospects? Is your main proposition in our image? So it can quickly tell your prospects what’s in the ad for them. Does your ad contrast with the Facebook newsfeed? Is your image of the Facebook recommended size? So it appears well because if it’s not of the right size, some information may be cut off.

 

Ad Message

 

Your ad message plays an essential role in the success of your campaign. After your image has successfully grabbed the attention of your audience, your headline is expected to deliver a complete message of what’s in for your prospects to them, then lure them into reading the body of your message. Then, the body of your message presents the irresistible offer to them. While your call to action closes the deal by telling them exactly what to do and why it’s essential, they do it. The Facebook ad has multiple fields for text placement.

 

Setting Up Facebook Ad Message: Setting up a Facebook ad message is as easy as ABC. All you need to do is fill in the texts in the right boxes.

 

Saving To Draft

 

When you’re in the ad creation workflow, and you click the close button at the left button, you’ll be prompted to either close and save to draft or close without saving.

 

Tips to Make Your AdsResonate.

 

Making your ads creative and engaging is not rocket science, as it may look. You need to check a few boxes for you to get it right. These boxes are:

 

Create a custom audience based on your goal.

 

Ex: Emarketing Boss is a digital marketing company, and we want to attract new clients and also keep an existing one. While our overall goal is the same- getting people to pay for our service- we’ve to create two different ad campaigns for our audience.

  • Create an audience campaign to build awareness of our business.
  • Create an audience campaign to reach those who’ve done business with us before.
  • Ensure to avoid unnecessary and vague words and explanations.
  • Keeping your text clear, short, and straight to the point ensures your message gets across as you’ve just a few seconds to make an impression.
  • Ensure that the image contains less text; else Facebook will show your ads to a few people.
  • Use an image that applies to your business and your audience.
  • User relevant headline and sales message that’s engaging and customer focus.

 

How To Measure FacebookAds Performance

 

You can track your ad performance using Facebook pixels. Facebook pixel is a code you place on the header of your website to track the actions of visitors who visit your site. With this report, you can target those visitors in the future using Facebook ads. There are so many benefits you can derive from Facebook pixel: Measure the results of your ads: Find people who have visited a specific page or take a desired action on your site. Also, it helps you create a lookalike audience to reach more people similar to your best customers.

 

How to Create FacebookPixel

 

  • Go to your pixel tabin event manager
  • Click create pixels tab in event
  • Click create in the green boxthatappears
  • Once you’re done creating your pixel, the next thing will be to put this pixel code to your website.

 

Then, you’ve got to choose how you update your web site I update my website’s code. If you update your website code yourself, then you have to do this: Go to your sites and find the header of your website.paste the code at the bottom of the header section, just above the closing head tag. Someone else changes my website

 

But if someone else updates the code in your website all you have to do is this:

  • Go to the pixel tab in ads manager
  • Click setup pixel
  • Click email instructions to a developer.
  • Enter the recipient’s email address
  • Click Send The Bottom Of The Page.

 

After you have placed the code on your website, you will have to add an event to track a specific action of your website visitors.

 

What are events? Events are actions that take place on your website,e like adding products to a cart, completion of registration, etc. To track this action, you will have to place a piece of code on your website.

 

  • How to set up events
  • Go to the Pixels tab in event manager
  • Click setup pixel
  • Click manually to install the code.
  • Click Continue
  • Click install events
  • Click on the toggle icon next to an event to choose a particular event you’d want to track.
  • Here you have to decide how your website will track these actions. You have two options here to choose from:

 

Track event on page load: you can select this option if the activity you want to track can be tracked when someone lands on a particular page like a registration confirmation page after completing registration.

 

Track event on in line of action: but if the action requires someone to click on something like add to the cart, then this option is for you. You will have to add event parameters here. Then, finally, you copy this event code and paste it on the pages you want to track the actions. But ensure you change nothing on the code you have already placed in the header of your website.

 

Congratulations!

 

You’ve reached the end of DUMMY’S GUIDE TO UNDERSTANDING FACEBOOK MARKETING.

 

Remember, this guide is about taking action so head to Facebook now and create your first Facebook ads. Or improve an existing one.

 

Have you got any questions?

Drop it at the comment box.

 

How to Bring Back Bounced Website Traffic

Do first time website visitors, ad viewers, or landing page visitors convert the first time?

 

Not really!

 

Sats has it that 98% of your first-time visitors walk away without doing business with you or your company. And if you do nothing, chances are they may never come back again.

 

Sometimes they walked away not because your service or product is not excellent, but they did because they’re not ready as at the time they discovered that you exist.

 

What should you do to ensure  that 98 % of your potential customers do not walk away forever?

 

Retargeting….

 

Retargeting is very vital to the success of your online campaign. It helps you keep your brand in front of bounced traffic after they leave your website, landing page, or offer.

 

That’s why you see a lot of articles written about it.

 

Every successful marketer pay very close attention to it, and they consider it to be an integral part of the success of their

business.

 

Retargeting is useful because it focuses your advertising spend on people who have already shown interest in what you do. That is why most marketers who use it see higher ROI.

 

For example, if you write a post about SEO for someone to click on the post link means he or she is interested in SEO. When these people final leaves your website remarketing to them later when you have got a similar offer will help you see a higher ROI

 

You must pay close attention to retargeting. Because you wouldn’t want to spend money, time, and energy driving traffic to your site, offers, landing pages or ads and let 98% of those traffics walk away forever.

 

In this post, I’ll be reviewing a tool that other savvy marketers and I use to build a retargeting audience from any link.

 

This tool is called Pixelme….

 

Pixelme is the customer attribution platform for savvy marketers! With pixelme: You can add retargeting pixels from your favorite ad platforms to any ad you shorten (such as Twitter, Facebook, LinkedIn, Google ads, etc.).

 

Before I got to know about Pixelme, I have used different URL shorteners – bit.ly, owely, and goo.gl. But I wasn’t satisfied with them. Not because they’re not awesome but because I couldn’t add tracking pixel for remarketing.

 

I needed this particular feature because I always want to retarget links that don’t go to my websites or links that can’t naturally pixel.

 

I switched to Pixelme immediately. I got to know that I can increase ads CTR and decrease CPCs with Pixelme that includes a retargeting pixel in every link I shortnern.

 

I love Pixelme because it allows you to connect directly to your ad perform, to create, measure, and share shorten URLs even with a custom name.

 

Features of Pixelme

 

Multiple Ads Platform

With Pixelme, you can add targeting pixels from Twitter, Facebook, LinkedIn, Quora, Facebook, and Pinterest. You have the option to add only one pixel or multi-pixel in the same link so that you can retarget people on different ads platform.

 

Bulk Import

 

You can add multiple links at once by only copy/paste method. And find them on your dashboard to share individually.

 

Unlimited Team

 

Pixel allows you to set up an unlimited account that enables you to invite as many team members as you need to help you manage your link in pixel me.

 

Personalized 404

 

You have the option to choose the page your visitors will see when you have got a dead, broken, non existing links.

 

Link Analytics

 

With link analytics, you can measure clicks to see their performance. This information will give you an insight into the type of content, ads, copies that your audience resonates with more.

 

Link Retargeting

 

Finding an away of bringing back those who click on your link is very important to the success of your online campaigns. And Pixelme helps you shorten any link and include retargeting pixels. This way, you’re able to automatically build a super targeted audience of people you can retarget.

 

Custom Domain

 

Replace the pixelme.me in your link with your brand name; this way, you can take total control of your content. And this can drive up your CTR up to 30%.

 

Before people buy your product or service, they need to feel like they know you. The right marketing approach that you’d adopt to help customers buy is to ensure that they hear your message about seven times.

 

Retargeting builds visibility for your brand, enabling you to reach an audience that has already shown an interest in what you do. Plus, it’s more cost-effective than any form of advertising.

 

According to Google, combining retargeting ads with other forms of advertising can scale up your sales up to 50%.

 

You need more than one marketing medium to ensure that known of your customers falls through the cracks. With Pixelme you can shorten any link and include one or multiple retargeting pixels, that allows you to automatically build a super targeted audience of people you can reach.

 

Pixelme is super easy to use. You can build your retargeting audience in three easy steps:

 

Shorten with Pixelme: Shorten your links with retargeting pixels from your ads platforms such as Twitter, LinkedIn, Facebook, etc.

 

Build retargeting audience: Share your links on social media, ads, emails, or whatever medium through you’d like to generate clicks to build your custom audience for retargeting.

 

Retarget on ads platforms: Reach people who clicked on your link across different ad platforms.

 

Use this link to try Pixelme free for 7 days

 

Got questions or comments? Please go ahead and leave your thoughts below.

GenM Review [2019]: Platform that Offers Free Remote Marketing Apprenticeship

Most digital marketing beginners have a hard time landing a job, especially if they’ve little or no work experience.

 

Most employers ask for two years of experience. But, how do you gain experience without working?

 

At GenM, they believe that education should be encompassing – meaning it should provide everything students need to land a job, including experience. They also believe that it shouldn’t cost the students a buck.

 

That’s why they created a platform that connects students with business owners and digital marketing experts to work together and help each other grow.

 

GenM digital marketing apprenticeships connect students with digital marketing experts so they can learn how to apply new and advanced digital marketing skills.

 

GenM only accepts 12% of business owners who apply to be part of the GenM community. They have a strict selection process for businesses to ensure great learning and professional growth experiences for all students.

 

Their apprenticeship provides you with the experience, mentorship, relationship, and credentials you need to get hired.

 

Their digital marketing apprenticeship is remote; students can do all their digital marketing jobs from home on a laptop or even using their smartphone.

 

As a student on GenM, your profile becomes visible only when your profile is 100% complete. They’ve got an algorithm that matches based on skills, interests, and more. The algorithm only works when your profile is 100% complete.

 

Once a student completes his or her profile, the student will need to answer a few questions, which you can find under the “Discover” tab.

 

Once a student answers a few questions, their team will review the answers to see if the student is fit for their apprenticeship program.

 

Once a student’s profile is approved, he or she can apply for digital marketing apprenticeships by selecting the “Discover” in their dashboard.

 

Completing the digital marketing courses on the platform provides the students with training that will help them succeed in an apprenticeship.

 

GenM training is not compulsory to apply to apprenticeships, but completing at least one program is mandatory to earn your M-certification. Your training is also visible to business owners when they view your profile.

 

An M-Certification is an industry-recognized credential that showcases your hand on digital marketing experience. It’s awarded for free upon completion of an apprenticeship.

 

Completing an apprenticeship on GenM has four main advantages:

 

The first advantage is that you’ll be able to apply the digital marketing skills you learn in the GenM program.

 

The second benefit is that you’ll gain the experience you need to showcase on your resume.

 

The third benefit is that you’ll develop a relationship with business owners and professionals who will provide you with references and directly help you land a job in marketing.

 

The last and most important benefit is that you’ll receive mentorship. Unlike traditional jobs and internships where a relationship is a person to business, GenM apprenticeship focuses on creating person to person relationships.

 

The business dedicates time and expertise each week to help improve the student. This approach is what makes GenM apprenticeship unique.

 

GenM apprenticeship focuses on an exchange of time in return for mentorship and career development.

 

Data from GenM digital marketing apprenticeship shows that students who complete an apprenticeship are 300% more likely to land a job in marketing than students who didn’t complete.

 

Students can do multiple digital marketing apprenticeships once because they only require 5-10 hours of work a week. The chances of a student landing a job after completing a 4-5 apprenticeship are very high.

 

GenM digital apprenticeships are three months long, which may seem like a lot, but at 5-10 hours a week, that’s only 60-120 hours.

 

Go ahead and join GenM digital marketing apprenticeship today and live with no regrets.

 

Got questions or comments? Please go ahead and leave your thoughts below.

How to Build Digital Marketing Career In 120 Days From Home

Want to Build a Digital Marketing Career? Set Your Own Working Hours? Determine What You’d Get Paid and When You’d Get Paid? But Don’t Know Where Or How to Get Started?

 

I was once like you. When I finished my college education, I was not ready to go on a monthly paycheck. I wanted to set my own working hours and be my boss.

 

I made research and saw a blog post about work from home opportunities. I shouted yes this is exactly what I want. I was very excited about the information.

 

I got online with that excitement, thinking it will just happen. I tried out a few things, affiliate marketing, blogging, working on fiverr, and upwork but I failed in all.

 

After a critical evaluation, I discovered that the reason I failed in all was because I had no skills, no training, and no experience.

 

Who would want to hire someone without training, skills, and experience to do his job? No one.

 

That was when I realized I needed some digital skills and experience in order to make money online.

 

But I was stuck because I don’t have enough money to pay for courses. And its tedious to work through the route of trying to learn everything all by myself.

 

I needed a mentor who would hold me by the hand and guide me through the process. But no one was willing.

 

I almost gave up on my dream of setting my own working hours and being my boss.

 

The thought of going out to look for a white-collar job began to ring on my brain. Because I don’t see the possibility of making my dream of being my boss a reality any more.

 

But something happened that restored my hope of being my boss, setting my own working hours and deciding when I’d get paid and what I’d be paid. And I could build a successful digital marketing career within 120 days.

 

In this post, I’ll share with you how I could achieve such a milestone within that short time after several trials and error methods.

 

You, too, can do it if you apply the things I’ll be sharing with you.

 

Always remember that knowledge alone does not produce money or result. What produces money, and the result is the application of knowledge.

 

Here are the few things I’ll share with you in this post:

  • Overview of digital marketing
  • Skills required to become a digital marketer
  • What can you do with digital marketing skills?
  • The steps I used to kick start my digital marketing career in 120 days.

 

Okay, enough of the talking. Lets get started.

 

Overview of Digital Marketing

 

If you’re new to digital marketing, you might find it difficult to understand some digital marketing terms that’s common in the industry.

 

You’ll often hear words like SEO, SERP, CPA, Landing Page being used frequently. But what does it mean? Well get to that in a few seconds.

 

You may also have been wondering what digital marketing is and what does a digital marketer do?

 

This section of the post will give you an overview of the most important digital marketing terms, what digital marketing is all about, and what a digital marketer does.

 

What is Digital Marketing?

 

I wouldn’t want to bore you with dictionary definitions. Digital marketing in simple terms means driving traffic to a product or service using the Internet.

 

When you try to reach out to your target markets or existing customers through any of the online channels- social media, email, etc. what you’re doing is digital marketing.

 

Like I mentioned before, there are terms you need to familiarize yourself with if you’re new to the industry. Now lets look at those terms and what they actually mean.

 

Click-Through-Rate (CTR)

This is the first and most important term you need to know about.

This term refers to the percentage of people who click on a link on a website, email, or ad compared to the impression served or times that link is shown.

 

Search Engine Optimization(SEO)

 

This is the common term businesses use to target keywords.

 

keyword

 

This refers to a word or phrase people use when searching for information on search engines.

 

Subscriber

 

This is someone who agrees to receive a message from a company or an individual through email or other means of a communication channel.

 

Conversion

 

This refers to when a visitor makes a desired action while visiting a site.

 

Impression

 

This describes a number of times an ad is served to site page visitor 1,000 times.

 

Cost Per Action(CPA)

 

This is another term you’ll hear when people talk about ads. It refers to a pricing model where advertisers charge business only when leads, sales, or conversions are generated.

 

Cost Per Click(CPC)

 

This is a similar pricing model to CPA, but instead of paying actions such as leads, sales, or conversions, you pay advertisers for clicks.

 

Search Engine Result Page(SERP)

 

This is the list of results you see when you search for a term on a search engine like Google.

 

Search Engine Marketing (SEM)

 

This refers to the strategies businesses use to get a higher position on the search engine.

 

Organic Traffic

 

This refers to traffic generated from search engines such as Google, Bling or Yahoo. This type of traffic is sometimes called free traffic.

 

Responsibilities of a digital marketer

 

As a digital marketer, you have some responsibilities to carry out either for clients, employer or for yourself. Some of those tasks are:

  • Developing and managing marketing campaigns to achieve the goals of the campaign
  • Campaigns Optimization
  • Creating a marketing plan and strategy which is based on analyzing the competitions and the benchmark within the industry
  • Enhancing brand awareness.

 

Yeah…now that we’ve covered some basic things about digital marketing is time to look at how digital marketing skills can help you as a person.

 

How can digital marketing help?

 

Digital marketing skills can help you in a lot of ways. As an entrepreneur, its a most have skills.

With digital marketing skills, you can easily:

  • Get a job.
  • Do freelancing work(part time or full time).
  • Stand out among the rest of the crowd on an interview.
  • Also, if you’re a startup, small business, or one who is planning to start, digital marketing skills can help you grow your business.

 

Now that you know how digital marketing can help you, its time to explore the various skills set of a digital marketer.

 

You’ll be seeing some of those digital marketing terms that we discussed early on.

 

This section will give you an overview of various digital marketing skills and the basic information on how they’re done.

 

Skill set of a digital marketer

 

Before you can be called a digital marketer, there are few skills that you need to have. And those skills are:

SEO

This is the process of increasing the quality of your organic traffic.

SEO involves On-page and Off-page SEO.

 

How to do on-page SEO

 

First, you need to do keyword research. Keyword research is a very important aspect of SEO.

 

As a digital marketer its your responsibility to identify keywords with high search volume, high relevancy and low competition.

 

Its also your responsibility to ensure that your site or clients site is indexed

 

Search engines around the world have an Internet bolt performing a particular task called crewing.

 

What this bolts do is scan a website and copy the entire website content and store it within the search engine for it to be indexed.

 

Off-page optimization

 

This type of SEO you need to develop high quality content, meta-tags, URL and site maps. You need to provide good website architecture.

 

How to do Off-page SEO

 

This is possible with the help of link building.

 

Its the process of navigating links from other websites to your own. And by building external links to your website, your organic traffic can be improved.

 

Social media marketing

 

Social media marketing is a form of marketing that has to do with creating and sharing content on social networks like Facebook, Twitter, Instagram, LinkedIn, etc.

 

The aim is to reach and connect with your prospects.

 

You need a plan to be successful in this type of marketing.

 

As a social media marketer its your duty to identify the social networks where your prospects or that of your clients hangout.

 

And the type of content that will resonate with the prospects.

 

Affiliate marketing

 

Affiliate marketing has two sides, the merchant and the affiliate. The merchant here is the creator, seller, or the vendor of the product.

 

The affiliate sometimes called a publisher is an individual or company that promotes the merchant product to earn commission once there’s conversion.

 

The merchant track conversions made by each affiliate through the unique link or promo code assigned to the affiliate.

 

How to become a merchant

 

Before you become a merchant, you must own a product or service that you want people to promote.

 

Once you have your product or service, the next thing will be to find affiliates to promote your product or service.

 

And one way you can achieve this is to use the affiliate networks. Although there are other ways you can achieve this without using the affiliate networks.

 

Affiliate network serves as an intermediary between the affiliate and the merchant.

 

You could just arrange a direct share of revenue between your affiliate. But letting the affiliate networks like clickbank handle your payment and product makes your affiliate marketing look more legit.

 

How to become an affiliate marketer

 

First, you need to find a product or service in your niche most preferable the product or service that you have used or that you are using.

 

Next, apply to promote it as an affiliate. Once you’re accepted as an affiliate.

 

Promote the product you have chosen using your unique link or code.

 

Finally, evaluate your results.

 

You can promote your affiliate product or service by:

  • Reviewing the product on your blog or YouTube channel
  • Using paid ads.

 

Content marketing

 

Content marketing is a type of marketing that’s focused on creating and distributing relevant and useful information with the aim of attracting, nurturing and building relationships that can translate to conversion.

 

How to do content marketing

 

Before you can do content marketing successfully, you must have a content marketing strategy. Just posting any content wouldn’t get you a result.

 

The best strategy you can apply is:

  • Map the content to your prospects pain point.
  • Research and come up with the right content for that pain point
  • Map the content to the buying circle of your prospects.

 

Search Engine Marketing

 

This is the process of marketing business using paid ads, searches and other websites. Its basically a way of attracting prospects to a product or service you’re offering.

 

How to do search engine marketing

 

First, you need to determine your goal and budget. Next, you need to ensure that you have a goal in mind.

 

Ex: Your goal could be to generate more leads, more sales, etc. But just be sure you know exactly what you want to achieve with your campaign.

 

After which you define your budget: How much money are you willing to spend to achieve this goal?

 

Next, you choose the list of relevant keywords. Those are the keywords you’ll be biding to advertise.

Finalize on your keywords then bid on them. Biding here means how much you’re willing to pay for the clicks, sales leads, etc that you will be getting.

 

Next, you’ll have to create a compelling headline for your campaign.

 

Finally, you need to monitor the performance of your campaign and measure the results. Which is finding out if the campaign works out well or not, so you can optimize it.

 

Email Marketing

 

Email marketing is really an efficient and inexpensive way to generate a high return on investment.

 

It can be used to convert prospects into customers by sending a personalized email to the prospects.

 

How to perform email marketing

 

First, you need to discover your target audience and create segments which you can divide them based on their behaviors.

 

Next, you need to create and select your campaign depending on the goal that you want to achieve.

 

Next, you need to select a suitable design for your campaign.

 

Next, you need to have a compelling subjectline and email content, which is very important in email marketing.

 

Next, you need to send a campaign immediately or schedule an email.

 

Finally, you need to measure results such as: open rate, click through rate, etc. You also need to perform A/B testing to find out what works and what doesn’t.

 

How Do I Start a Career in Digital Marketing?

 

Wow! Were here!

 

The very part that you’ve been waiting for. Id like to congratulate you first before I give you the very steps I used to build my digital marketing career in 120 days.

 

Because I know that immediately you’re done reading this post you’ll have nothing stopping you from building your digital marketing career.

 

Now lets face it…

 

Does the approach learn digital marketing skills, build your portfolio, pitch business owners for jobs as a way of building digital marketing career really have a high success rate?

 

Certainly not.

 

Most people have a hard time finding a job after taking this route. Most employers ask for work experience. But how do you gain experience without working?

 

That’s why my most recommended approach to building successful digital marketing career is LEARN AS YOU WORK.

 

That means instead of reading books or watching videos…

 

Then later coming back to do imaginary work that no one cares about all in the name of building portfolio you’d rather work, learn, and build your portfolio simultaneously.

 

That’s how I could build my digital marketing career in 120 days.

 

But the challenge is, its difficult to find a digital marketing training place that uses this method to teach its students.

 

95% of training place gives you 35% of the training which is an overview of the career, the skill set and how to apply it.

 

But leave you to sort the 75% out all by yourself. And building a portfolio and relationships that can help you land a job is the most difficult aspect of the profession and yet they leave it to you to figure out.

 

And so many people get drowned in this stage. How sad its? Very very sad.

 

Here’s the solution for you that’s reading this post now “GenM”

 

GenM is a platform that gives you the opportunity to learn while working

 

The owners of GenM created the platform to connect students with business owners and digital marketing professionals so they could work together and help each other succeed.

 

Because they believe that education should provide everything a student needs to land a job including experience. Also, they believe that it should be FREE.

 

GenM has an apprenticeship program, and this apprenticeship program provides you with the experience, mentorship, credentials, and relationships you need to land a job.

 

GenM apprenticeships are remote. You can perform all your digital marketing work from home on a laptop or even from your smartphone.

 

You don’t have to quit your job or school for any reason.

 

How Does GenM Work?

 

Sign up

(follow this link GenM apprenticeship sign up and follow through the Sign-up process to the last step submit application)

 

Get Accepted

 

Take Free Digital Marketing Courses

Message Business Owners for Apprenticeship

Sign One Labour Contract with Your New Mentor

Start Apprenticeship(work remotely 10 hours a week for 3 months)

Finish Apprenticeship

Get Certified

 

To sign up with GenM for free digital marketing training follow this link: GenM apprenticeship sign up

 

Conclusion

 

Time to recap. Digital marketing has to do with promoting products and services using the Internet. The one that is responsible for promoting these products and services online is called digital marketer.

 

Before you can be called a digital marketer, you need to have any of the following skills:

 

  • SEO
  • Email marketing
  • Search engine marketing
  • Social media marketing
  • Content marketing
  • Affiliate marketing skills

 

The traditional approach to building successful digital marketing career-learn the skills, build a portfolio, and pitch business owners for a job hasn’t really shown high success rate.

 

The most effective and efficient approach to building a successful digital marketing career is Learn as you work.

 

Your success will depend on the action you take today.

 

And I know you’ll take action today.

 

Got questions? Drop me a comment.

How to Grow Your Business with Email

Ever thought of integrating email marketing into your overall marketing plan but not sure of how and where to start? Are you holding back because you don’t know if email marketing is still effective? Could it even be because you don’t know if it’s right for your business?

You are not alone.

There are many businesses and individuals who are stuck just like you are. They search the Internet daily, ask the same questions.

And they seem not to find the exact answers to these questions in one place.

I’d like to congratulate you for locating this post. Because by the time you’re done reading this post, you’ll know what email marketing is all about, how to start and where to start. You’ll know if it’s still effective or not. And you will also find out if it’s a right marketing strategy for your business or not.

So let’s get started without wasting time.

What is email marketing?

Email marketing is a type of online marketing that’s focused on sharing information through email. With the aim of nurturing and establishing relationships with existing or potential customers.

Is email marketing still effective?

Some marketers are of the opinion that email marketing is dead because of the growth of social media and the mountain of unsolicited spam.

But I’d say to you it’s not. Email marketing is even more effective today than it was in the past. I’ll prove it to you in a sec follow me.

According to the Fourth Sources website, 92% of internet users have at least one email account. This means every Internet user has an email account. Unlike social media, not everyone has an account, which can impose difficulty trying to figure out where your prospects hangout.

You’ll agree with me that over 90% of us are attached to our email. We check our email daily, sometimes immediately we wake up in the morning or before we go to bed. Most times we check our email over ten times a day owing to the use of mobile which has made checking of emails super easy.

Research has also shown that larger groups use Gmail. Everyone with an Android device uses Gmail. Because a lot of things like play store won’t work until you’ve entered your Gmail account, and this boasts over 1.5 billion users.

With all the emails and all the users, email reaches about 85% of the recipients.

You may say, “But I can reach millions of people for FREE with social media”.

Oh! No, the truth is you may not even reach most of your own followers for free with social media.

Look at this…

The big players Facebook, Twitter and Instagram engagement rate are not even up to 0.6%. Not all of your followers see your post when post. They show your post to the lesser percentage of your followers. That means you’ll have to pay for ads if you want to reach more people. Now compare that to email average open rate of 22.86% and even click through rate of 3.71%.

Those who share the opinion that email marketing is dead forget that if email marketing fail to work, it’s either because it wasn’t done correctly or because the email content didn’t meet the needs of the recipients.

There is no efficiency without a previously planned strategy. Besides the content being relevant, it must also have a clear call to actions to motivate your readers to take the action you want them to take.

Advantages of email marketing

Email marketing has many advantages associated with it when done properly, and some of those are:

Cost effective

The cost of email marketing can be much lower than any form of marketing. No advertising fees, no printing fees, and no media space fee. Ex: MailChimp gives you free access to their service for up to two thousand subscribers. That’s you pay nothing to reach two thousand persons with a personalized message.

Think about how much you would spend on ads to reach two thousand persons daily on social networks.

Some other email service providers have plans as low as $24 per month.

Permission based

Your email list is made up of those who are genuinely interested in your product or services. These are people who choose to receive email from you. That means your engagement rate will continue to be high, so longer as you continue to provide them value.

Personalisation and Segmentation

With email marketing, you can personalize messages. You can also segment your marketing list so that your customers receive messages from you they are interested in. It gives you the opportunity to reach out to your subscribers at the level where they are in the buying process. You don’t send a message that’s meant for one who has done business with to one who just subscriber to your list.

Time saving

Through automation, you can trigger emails to be sent to customers based on an action they’ve performed on your website. Ex: Send a welcome email to a user who subscribers to your blog. Send a thank you message to a customer who just made a purchase on your website.

Test email before sending

A / B testing of subject lines, call to actions, personalisation, email content effectiveness before sending it out.

Increase conversion

If you have a new promotion, people can click on the links and follow your call to action immediately. Email marketing is also effective at every stage of the buying process. Ex: You can influence someone to choose your product or service, nurture the customer relationship, and also encourage future purchases.

Measurable

Your efforts are measurable. You can evaluate the success of your campaign by using web analytics software. So you can know what is working and what isn’t. You can easily test different copy, subject lines and designs to see which is effective.

But one challenge you will face is getting your email open and read. It’s difficult. Looking that there are thousands of emails sent out daily by other online marketers. We’ll talk about how you can overcome it later in this post.

Is email marketing right for your business?

Every business crave more sales, more leads, increased website visitors, more blog subscribers, and increased brand awareness. But that won’t happen until you build trust with your prospects, audience, or customers.

Email is a great way to build trust with your prospects because it gives you a direct line to the Inbox of your prospects and customers. Emailing your prospects and customers regularly give you the opportunity to create a unique voice, style, and image for your prospects and customers.

And it’s easy, all you have to do is to define your goal. How do you want to be perceived in the market? Create a mind map and follow it each with email.

Every email you send out is an opportunity to connect with your prospects and customers and further cement your brand identity in their mind.

Irrespective of the industry you find yourself, email marketing can help you scale up your effort.

How to start email marketing

Set goals

Your email marketing goals are what you want to achieve with your email marketing. The goals you set will determine the campaign setting, writing style, and target audience you’ll choose.

Your goals will also determine how you measure success. That’s why setting goals is very important. Because you don’t want to feel overwhelmed.

Some email marketing goals are:

  • Generate leads
  • Drive up a new sign up for a service.
  • Sell products
  • Invite people to an event

Yes, those are some goals. But this goal seems too general. That means it can be difficult to measure.

You can make it measurable by being specific. That’s you can say I want to sell 100 products. Right now, the goal is measurable.

Being specific in terms of campaign goals will help you measure if you could achieve what you had planned to achieve with the campaign.

Set pace of sending email

Now it’s time to set the pace on how you’ll be sending your email to your subscribers.

This helps you stay organized and focused. It helps your subscribers to know exactly when to expect your email.

It’s important for you to take out time to study and analyze the emails you send out. This information will help you know the time with a high open rate. When I say a high open rate, I mean the time your email is read most.

Establish a style

There are few things to consider when it comes to email writing. And they’re

Consistency

Consistency in your emailing means you’d choose a particular style and stick with it. This includes writing style and visual style. Also, the content of the email needs to be fresh and of value.

Accuracy

The accuracy of your email can make you lose or gain credibility. Your email needs to be accurate both in grammar and in data. That means you’d ensure that all information and data in your mail is verified.

Professionalism

Building credibility and loyal followers has never been easy. But what’ll help you achieve this is maintaining a professional relationship in your email campaigns.

Professionalism here has to do with your entire approach, as it combines consistency, accuracy, and sending useful emails and keeping up with schedule.

Search and use tools.

There are different email marketing tools out there paid and free. Most times, you may even get confused about which tools to use.

Here are some things you’d have in mind when choosing email marketing tools:

Usability

Make sure that the tool is user friendly. As you wouldn’t want to spend time studying how to manage a campaign.

Features

You’ve to determine the features you want. So you can focus and select the tools that’ll help you achieve your campaign objective.

Cost

Cost is very important. Some of these tools have a trial period that enables you to text the tool. Most platforms determine their cost on the number of emails you’ve in their database and how many emails you can send per month.

So it’s important to know the cost so that youll know which is okay for your budget.

Email marketing best practice

Just like every other online marketing, there are things you should do to ensure that your email campaigns are successful. And there are:

  • Ensure your email content is valuable.
  • Your subject lines should be able to get the attention of your recipients. And also lure them to read it.
  • Your email should be simple and straight to the point.
  • Your email should be easy to read and understand.
  • Your email should be planned and sent out at the right time.

List of email marketing platforms to choose from

Convertkit: This is an email marketing software that allows you to build a large email list, send mass emails, and set up advanced automations.

It also allows you to tag and segment your email list to ensure the right emails are delivered to the right subscribers.

MailChimp: This email marketing tool enables you to send emails and track results. It offers you the most integration with other programs. Plus, you’re given access to the service for subscribers up to 2000.

Benchmark: powerful and simple web based email marketing tool to send, track, and manage newsletters, surveys and online polls.

Prefinery: This tool helps you create a virtual email waiting list by collecting beta signups and encouraging referrals.

GetResponse: Email marketing with autoresponder tools, unlimited forms, and integrations with Facebook and Twitter.

Those are some email marketing service providers. In my subsequent post, I’ll be writing a review of some email marketing service providers that’ll guide you in choosing an email platform.

Yes!! That’ll be all for now. Thank you for reading to this point.

I hope this post expanded your view about email marketing. And also answer those daunting questions about how and where to start, is email marketing still effective today? Is it proper for my business?

Will you integrate email marketing into your overall marketing plan now that you have come to understand it?

If not, what will hold you back? I’d like to hear from you.

Also let me know your biggest take away in the comments

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