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Marketing

Google My Business Complete Guide 2020

Ever heard of Google My Business (GMB) but not sure of what it’s or how it can help grow your business? Are you sceptical about the tool because you don’t know if it’s worth investing your time, money, and energy? I get it! As a business owner there are lots of online marketing strategies for […]

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Marketing

Creating a Winning Marketing Campaign Concept

Marketing is broad. It ranges from sharing product images on social networks, to crafting an attractive subject lines for your email marketing campaign, to optimising websites for search engine visibility. Marketing involves a lot of concepts, strategies, and tactics. That’s why this post is important. This post has covered what marketing campaigns are, the different […]

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Marketing

Customer Journey In Marketing

Buying decision in today’s world is increasingly made using the Internet. Hold on for a second, reflect on the last important product or service that you paid for. Perhaps you booked a flight, booked a hotel, or bought a new house. It’s likely that you used the internet to read up the product or service […]

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Marketing

Learn Digital Marketing

Overview of Digital Marketing As one who just started to learn digital marketing, you might find it difficult to understand some digital marketing terms that’s common in the industry. You’ll often come across words like SEO, SERP, CPA, Landing Page being used frequently. But what does it mean? We’ll get to that in a few […]

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Marketing

Marketing Mix

Marketing Mix Definition Marketing mix is a combination of strategies and tactics that businesses use to promote and market their products or mix of products to their buyers. Marketing mix is essential because it allows businesses to examine the feasibility and role of a product in the marketplace, find a way to get it to […]

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Copywriting

The Best Copywriting Books To Learn Copywriting

Looking for where to go to first to learn the fundamentals in copywriting? Are you uncertain about becoming successful in copywriting because you’re a high-school, not a college graduate? This post has explored the best nine copywriting books that you can lay hands-on and start your career. These best copywriting books are equally useful to […]

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Social Media Marketing

Social Media Marketing For Business Growth

Many brands who are yet to adopt social media marketing are now considering using social media to reach and engage their customers. Most brands are using sites like Facebook, Twitter, Instagram, and LinkedIn to increase their brand visibility. And if you’re still on the fence. This post has all the information that will help you […]

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Affiliate Marketing

How to Use Affiliate Marketing to Grow Your Business

Businesses are constantly bombarded with different marketing strategies, channels, and plans. It may feel overwhelmed to try out a new advertising strategy. But there are so many reasons why affiliate marketing is suitable for business growth; they are: Pay for conversions and sales With traditional pay per click advertising, businesses are charged per clicks and […]

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Social Media Marketing

Facebook Marketing Beginners Guide

Introduction Do you want to grow your business, generate more sales and leads, drive more traffic to your site, promote your page, and build a thriving online community using Facebook marketing? Are you stuck because you don’t know all about its capabilities or how to get started? Being stuck sucks. We all hate the feeling. […]

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Marketing

How to Retarget Bounced Website Traffic

Do first time website visitors, ad viewers, or landing page visitors convert the first time? Not really! Sats has it that 98% of your first-time visitors walk away without doing business with you or your company. And if you do nothing, chances are they may never come back again. Sometimes they walked away not because […]