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Marketing and Advertising: Is There Any Difference?

Often times, people get confused about the terms advertising and marketing. They can’t really tell if there’s a difference between the two. So they tend to use them interchangeably, thinking that they both mean the same thing. If you’re one of those who has been in this state of confusion, I’ll do my best to …

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Marketing Segmentation – Definition, Bases & Types

What is Marketing Segmentation? Marketing segmentation means dividing broad business markets, usually made up of prospects, leads, and already existing customers into subgroups called segments. They are grouped based on specific characteristics they have in common. The reason why you should do marketing segmentation is because it enables you to deliver the right products, to …

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Creating a Winning Marketing Campaign Concept

Marketing is broad. It ranges from sharing product images on social networks, to crafting an attractive subject lines for your email marketing campaign, to optimising websites for search engine visibility. Marketing involves a lot of concepts, strategies, and tactics. That’s why this post is important. This post has covered what marketing campaigns are, the different …

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Learn Digital Marketing

Overview of Digital Marketing As one who just started to learn digital marketing, you might find it difficult to understand some digital marketing terms that’s common in the industry. You’ll often come across words like SEO, SERP, CPA, Landing Page being used frequently. But what does it mean? We’ll get to that in a few …

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Marketing Mix

Marketing Mix Definition Marketing mix is a combination of strategies and tactics that businesses use to promote and market their products or mix of products to their buyers. Marketing mix is essential because it allows businesses to examine the feasibility and role of a product in the marketplace, find a way to get it to …

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The Best Copywriting Books To Learn Copywriting

Looking for where to go to first to learn the fundamentals in copywriting? Are you uncertain about becoming successful in copywriting because you’re a high-school, not a college graduate? This post has explored the best nine copywriting books that you can lay hands-on and start your career. These best copywriting books are equally useful to …

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GenM Review [2019]: Platform that Offers Free Remote Marketing Apprenticeship

Most digital marketing beginners have a hard time landing a job, especially if they’ve little or no work experience.   Most employers ask for two years of experience. But, how do you gain experience without working?   At GenM, they believe that education should be encompassing – meaning it should provide everything students need to …

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