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Marketing Segmentation – Definition, Bases & Types

What is Marketing Segmentation? Marketing segmentation means dividing broad business markets, usually made up of prospects, leads, and already existing customers into subgroups called segments. They are grouped based on specific characteristics they have in common. The reason why you should do marketing segmentation is because it enables you to deliver the right products, to …

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Creating a Winning Marketing Campaign Concept

Marketing is broad. It ranges from sharing product images on social networks, to crafting an attractive subject lines for your email marketing campaign, to optimising websites for search engine visibility. Marketing involves a lot of concepts, strategies, and tactics. That’s why this post is important. This post has covered what marketing campaigns are, the different …

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Marketing Mix

Marketing Mix Definition Marketing mix is a combination of strategies and tactics that businesses use to promote and market their products or mix of products to their buyers. Marketing mix is essential because it allows businesses to examine the feasibility and role of a product in the marketplace, find a way to get it to …

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The Best Copywriting Books To Learn Copywriting

Looking for where to go to first to learn the fundamentals in copywriting? Are you uncertain about becoming successful in copywriting because you’re a high-school, not a college graduate? This post has explored the best nine copywriting books that you can lay hands-on and start your career. These best copywriting books are equally useful to …

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