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Marketing

Marketing and Advertising: Is There Any Difference?

Often times, people get confused about the terms advertising and marketing. They can’t really tell if there’s a difference between the two. So they tend to use them interchangeably, thinking that they both mean the same thing. If you’re one of those who has been in this state of confusion, I’ll do my best to […]

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Marketing

Marketing Segmentation – Definition, Bases & Types

What is Marketing Segmentation? Marketing segmentation means dividing broad business markets, usually made up of prospects, leads, and already existing customers into subgroups called segments. They are grouped based on specific characteristics they have in common. The reason why you should do marketing segmentation is because it enables you to deliver the right products, to […]

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Marketing

Google My Business Complete Guide 2020

Ever heard of Google My Business (GMB) but not sure of what it’s or how it can help grow your business? Are you sceptical about the tool because you don’t know if it’s worth investing your time, money, and energy? I get it! As a business owner there are lots of online marketing strategies for […]

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Marketing

Creating a Winning Marketing Campaign Concept

Marketing is broad. It ranges from sharing product images on social networks, to crafting an attractive subject lines for your email marketing campaign, to optimising websites for search engine visibility. Marketing involves a lot of concepts, strategies, and tactics. That’s why this post is important. This post has covered what marketing campaigns are, the different […]

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Marketing

Customer Journey In Marketing

Buying decision in today’s world is increasingly made using the Internet. Hold on for a second, reflect on the last important product or service that you paid for. Perhaps you booked a flight, booked a hotel, or bought a new house. It’s likely that you used the internet to read up the product or service […]

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Marketing

Learn Digital Marketing

Overview of Digital Marketing As one who just started to learn digital marketing, you might find it difficult to understand some digital marketing terms that’s common in the industry. You’ll often come across words like SEO, SERP, CPA, Landing Page being used frequently. But what does it mean? We’ll get to that in a few […]

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Marketing

Marketing Mix

Marketing Mix Definition Marketing mix is a combination of strategies and tactics that businesses use to promote and market their products or mix of products to their buyers. Marketing mix is essential because it allows businesses to examine the feasibility and role of a product in the marketplace, find a way to get it to […]

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Copywriting

The Best Copywriting Books To Learn Copywriting

Looking for where to go to first to learn the fundamentals in copywriting? Are you uncertain about becoming successful in copywriting because you’re a high-school, not a college graduate? This post has explored the best nine copywriting books that you can lay hands-on and start your career. These best copywriting books are equally useful to […]

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Social Media Marketing

Social Media Marketing For Business Growth

Many brands who are yet to adopt social media marketing are now considering using social media to reach and engage their customers. Most brands are using sites like Facebook, Twitter, Instagram, and LinkedIn to increase their brand visibility. And if you’re still on the fence. This post has all the information that will help you […]

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Affiliate Marketing

How to Use Affiliate Marketing to Grow Your Business

Businesses are constantly bombarded with different marketing strategies, channels, and plans. It may feel overwhelmed to try out a new advertising strategy. But there are so many reasons why affiliate marketing is suitable for business growth; they are: Pay for conversions and sales With traditional pay per click advertising, businesses are charged per clicks and […]