If you are wondering what blogging is and how you can build a blogging career that you can actually earn a living with, then this post is for you.
In a few minutes, we’re going to be talking about how you can translate your blogging skill into a career. First, we start off by looking at what blogging is, after which we review what bloggers actually do. Next, we examine if blogging is a good career to pursue and how much money one can make as a blogger. We are going to finish up by looking at how one can become a blogger.
Yep, that’s all we’ll be talking about in the post. But I’ll do well to ensure that every explanation is brought down to a lay man’s understanding. You can kick start your blogging career immediately after reading this post, even if you have not heard of the word blogging before.
Okay, let’s get to it.
What is Blogging
First, I’d like to talk a little about what a blog is before taking a look at the term blogging. I’m doing this because I don’t want to assume that you know. Like I promised you from the very beginning, I’m going to ensure that everything is well explained.
The word blog came from weblog. It all began as a way for people to document their life stories, journey, and experiences. In fact, it was like a personal diary. But as technology advanced, brands saw it as a way of building relationships with their market by constantly sharing information about their business on their blog.
Having addressed that, let’s now get back to blogging.
Blogging is simply the process of managing and creating blog contents. When you sit down to write a blog post, design your blog, do keywords research for your blog post, carry out blog analytics and promote your blog posts what you’re doing is called blogging.
Is Blogging a Good Career?
This is one of the questions I usually get from most blogging aspirants and beginners. But my answer to them has always been ‘It depends’.
I can’t outrightly say that it’s a good career, at the same time, I can’t say it’s a bad career to chase either. It all depends on the approach you apply, the mindset you have, and your commitment to it. Just like in every other business the knowledge you have about the business and the application of the knowledge is what will set you apart from others in the same field.
It’s a good career if you love it, are ready to constantly learn and will commit to it. Blogging requires hard work, time, and effort. It’s not a game for lazy people like a lot of people think since you don’t leave your house.
But they forget that you spend more time building and writing than those who have a typical job with typical closing time. You have got a lot to worry about, creating information that’s original, useful and engaging, designing of good graphics for your blog posts, promoting your written content, checking analytics to see how your audience is interacting with your contents, which content is getting more shares, likes etc, traffic sources, and all of that plus more!
You also have your general website performance and SEO to worry about. You have comments to reply to. So, looking at all of this you, will agree with me that blogging as a career requires time and commitment before it can pay off. We are all aware that until something pays off it can’t be seen as ‘GOOD’. I’ll end this part of the post by saying blogging is a good career ONLY if you’re ready to pay the price of blogging as a career. It’s definitely not a get rich scheme as lots of people think.
How Much Does a Blogger Earn?
How much a blogger earns is yet another popular question among aspiring and new bloggers. They want to have an idea of how much they can possibly earn from blogging. But the answer to this question is still IT DEPENDS. Although, there are thousands of courses, articles and blog posts on how you can make a thousand dollar or more in 30 days blogging, it’s not always that simple. I’m not saying that it’s impossible to earn that much. Not at all! The point that I’m trying to make is that WHAT YOU EARN AS A BLOGGER IS DIRECTLY PROPORTIONAL TO THE AMOUNT OF VALUE YOU PROVIDE. IT REQUIRES KNOW HOW, TIME, AND COMMITMENT.
There’s no minimum or maximum amount you can earn as a blogger. Your online influence determines that, and you know that your influence is linked to the value you give. So, as a beginner, you don’t have to worry about how much you should earn. Rather, you should concentrate on how to constantly create content that meets your audience’s needs as well as how to get that content across to your audience.
The truth about blogging as a career is that, once you have decent loyal blog readers, you’re set to start making money. But the hard work is in attracting these loyal blog readers. Though, it’s not that difficult as it sounds. You just need to create content based on your audience’s needs, and not what you think is okay for them. Remember, what you feel is okay for them may not be. So before you create content do a lot of research.
One last piece of advice before we move onto how to become a blogger: Reasonable blog readers=decent blogging income. So strive to build credibility.
Ways to Make Money From Your Blog
Once you’ve got a reasonable number of blog followers and subscribers, there are so many ways you can monetize your blog and make money from it. You know a career is not complete without money, because you have bills to pay, you have to wear good clothes, and eat good food so you can be healthy. Above all, you have some premium software to pay for, as well as domain name and hosting to renew. In this section of the post, we’re going to look at ways you can monetize your blog.
One of the ways you can monetize your blog once your blog begins to gain traction is by placing ads on your blog. There are so many ad companies out there, but the most widely recognised one is Google AdSense. It’s pretty easy to get started with. All that is required to get started is to visit the Google Adsense website, complete the registration by providing them with all the necessary information, then, copying and pasting the code they give you on the header of your website. Now, you wait for them to review your site.
Once your site meets the Adsense policy, your account will be approved. Then, you copy the code and paste it in the relevant places that you want the ads to show on your site. That’s all.
While placing ads on your blog will not make you reach your monetry goals overnight, it can help take care of some of your bills. One good thing about this blog monetization method is that you can make money while you’re asleep. All you need is keep creating and sharing useful content with your audience.
Affiliate marketing is yet another great way to make money with your blog. It’s straight forward. All you have to do is to look out for a good product that you know will help solve a pressing need for your audience. Apply to be an affiliate with all of those companies.
Once you are accepted as an affiliate, do a review of the product or service on your blog. For example, if you use a WordPress plugin that helps you blog better, you can apply to be an affiliate of those particular plugins if they have an affiliate program. Once your affiliate application is approved you can write a blog post on the title BEST WORDPRESS PLUGINS 2020. Then insert your affiliate links to each of the plugins directing your audience to where they will buy it.
But just be sure not to promote fake products or service, all in the quest to make money. Doing this will hurt your reputation. It’s advisable to only promote the products or services that you have used, or are currently using.
Another way that you can earn from your blog is through sponsored posts. Sponsored posts are posts that you are paid by companies, business owners, or fellow bloggers to publish on your blog. Businesses will begin to reach out to you if your blog is having a lot of traffic and engagements. You can also reach out to them. Whatever way you use to find one make sure you accept only sponsored posts that your audience will find useful.
Creating and selling your own digital products – ebooks, and online courses
As you grow in knowledge and in experience, build credibility and authority in your niche. You can start to create paid courses. These courses can be in audio, video, or eBook format. It can even be an email course.
Creating a course is not that difficult. You can just create a course around your career’s wins. What you will be teaching is the steps you took to achieve success, and how your audience can apply the same strategies to get the same result you got.
Please never teach something that you have not done yourself. For example, I heard of a guy who wrote a book on how to make money but was looking for money to publish it. The people he went to beg for money simply asked him to read the book that he wrote so he so he could raise money. Funny right? Yeah… But that’s what a lot of people do. They teach what they have not experienced. So please don’t be like them.
How to Become a Blogger
Wow! This has turned into a long post. But, if you have read up to this point it means you are obviously determined to build a blogging career.
That’s awesome! Don’t worry we’re almost wrapping things up. I’m just about to drop you the few steps you need to kick start your blogging career. So here they are:
Decide on what to blog about (Niche)
The first and most important step to becoming a blogger is to decide on what you want to be blogging about. This topic that you want to write about in your blog is called a NICHE.
You want to do some research to make sure that you’re not going to be writing on a topic that only you and your family members will be interested in. Also, make sure that your topic isn’t so broad that you’ll have so much to cover. It’s important that you choose a topic that’s not too broad and not too narrow as well.
Also, since you’re not just blogging for fun, and want to turn it into a legitimate business, you would want to research and check the possible ways you could monetize it when the time is right. You should ask a few questions like:
- Is there an affiliate program for this niche?
- Is there something that I can teach my audience that they’ll be willing to pay for?
- Are there big brands in this niche that may want to do a guest post on my site?
All of these questions will help you decide if the niche that you want to cover is profitable or not. It’ll also help you set your blogging goals. Having a goal from the very beginning is important, so you won’t get overwhelmed.
Choose a domain name
After you have decided on the topic that you want to cover on your blog, the next step will be to choose a domain name. A domain name is a name that your blog is going to be called, a name you’ll be known for. You’ll want to choose a name that’s related to what you do, as well as a name that is memorable and easy to remember, because you wouldn’t want people to spend a lot of time trying to remember your name. When you have come up with a good and easy to remember domain name, all you have to do is to go to any of the domain sites like Godday, Namecheap, etc to check if it’s available. If it’s, then buy it.
Buying is not difficult. Just click on the buy or purchase button and fill out the necessary information. In a few minutes, you’ll be done.
Choose a web hosting
Once you bought your domain name, the next step is to decide on where to host your blog. Just in case you’re wondering what hosting is. It’s actually the company that sets your website up on the internet. It’s where all your website data is saved. It does the job of a computer hard drive. But before choosing a hosting company there are a few things to put into consideration. Some of those things are:
- Server reliability and security
- Customer service
- Availability of site backups
- Ability to add domain
- Registration and maintenance fees.
Those are some of the things you need to consider before choosing your web hosting. Once you carry out your analysis and find that they’re reliable, then you pay for the hosting and move to the next step. All that’s required of you is to follow the outlined steps. Most web hosting companies have videos on the site that can guide you through the process. If you can’t find any video pertaining to that on the site, you can go to YouTube as well, I’m pretty sure that you will find a lot of video tutorials that can help you through the process.
Set up and customise your blog
Now that you have bought your domain and paid for your hosting, the next step will be to set up and customise your blog. Make sure it’s responsive and user-friendly. It should be easy to navigate. Depending on the platform you choose to use (either WordPress or any other suitable platform), you can always find tutorials to guide you through the setup process on Youtube. This guide is already long so I won’t be able to take you through all the steps, but if you want to set it up and design it yourself, head to YouTube and search for how to set up a blog on whichever platform that you have chosen. You will find many easy to follow tutorials to help you through the steps.
Write, publish, and distribute your contents
Once your blog is up, the next step will be to write, publish, and promote your first posts. But there are few things you need to do before you even think of penning down a word. One of those things is keywords research. You would want to find out what people are searching for so you can provide them with the solution. That way the search engine will be happy with you, your audience will be happy with you, and you will also be happy with yourself.
How do you do keywords research?
Keywords search is easy to do. When doing keywords research, there is a little information that you’re looking for. This data is:
- Keywords search volume
- Keywords SEO difficulty
- The sites ranking for the keywords
This information will help you know if a particular keyword is worth writing about, because you wouldn’t want to waste time writing about a topic that no one is searching for.
Okay, let’s talk a little about each of the matrices mentioned above.
Keywords search volume: Search volume means the number of people typing that particular keywords or keyphrase in the search engine. This information is very important because it enables you to know if it’s getting enough daily, weekly, and monthly searches. For example, it’ll be a waste of time to write about a keyword that’s getting anything below 100 searches.
Keywords SEO difficulty: If there’s one thing every blogger craves, it’s organic traffic. Organic traffic here simply means unpaid traffic. The only way to enjoy this type of traffic is to try to think the way the search engine thinks. That’s one of the reasons we do keyword research. One of the criteria for you to decide if a particular keyword is okay or not is SEO difficulty. SEO difficulty tries to tell you the possibility of you ranking on Google’s first page for a particular keyword. The SEO difficulty of any keywords ranges from 1%-100%. The lesser the percentage, the better your chance of ranking high.
Sites ranking for the keywords: This information is also important. First, you’ll want to find how and what they have covered. What didn’t they talk about? That will give you an idea of how you should approach the topic.
Then, from an SEO perspective, you would want to know how many words those ranking for the keywords had written. You would want to find out if they use more images. All of this research is to help you create content that both your audience and the search engine will be happy with.
Keywords research tools
There are several keyword research tools out there in the market. You have to pay while some others are free, but most offer a free trial. Some of the keywords research tools that top marketers use are:
All of these tools work in a similar way. If they require you to create an account, or once you have paid for the premium account all you will need to do is to type in the keywords that you want to research in the search box, and it will generate all the data that will help you decide if the keywords are worth writing about or not.
Blogging is a good career to pursue if you’re willing to put in the required efforts and time. It’s not a lazy man’s game. Neither is it a get rich quick scheme. It’s a game of relevance and value.
Got any questions drop it in the comment below. I’d like to hear it. Also, I like to know if there’s anything you’re struggling with.