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Marketing

Emarketing Definition, Types And Importance

Ever wondered what emarketing is? Or why it’s important? If yes, sit back and read this post. In this post, I’ll be explaining to you in a lay man’s language what emarketing is, why it’s important, the various types and some of its examples. By the end of this post, you will get the necessary […]

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Marketing

Brand Marketing And How It’s Done!

If you have been thinking about brand marketing and how it’s done, then you’re going to want to pause what you’re doing, find a comfortable place without distractions, and read this post. In the next few minutes, we’re going to be talking about how you can market your brand effectively and the wrong assumptions about […]

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Marketing

Crafting A Winning Offer

Irrespective of the action you want people to take – subscribe to your blog, subscribe to your YouTube channel, give you their contact information, read your blog, or subscribe to your email list, you’re making them an offer. But there’s one thing to note, the way you present your offer to your prospects, leads, and […]

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Marketing

Marketing and Advertising: Is There Any Difference?

Often times, people get confused about the terms advertising and marketing. They can’t really tell if there’s a difference between the two. So they tend to use them interchangeably, thinking that they both mean the same thing. If you’re one of those who has been in this state of confusion, I’ll do my best to […]

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Marketing

Marketing Segmentation – Definition, Bases & Types

What is Marketing Segmentation? Marketing segmentation means dividing broad business markets, usually made up of prospects, leads, and already existing customers into subgroups called segments. They are grouped based on specific characteristics they have in common. The reason why you should do marketing segmentation is because it enables you to deliver the right products, to […]

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Marketing

Google My Business Complete Guide 2020

Ever heard of Google My Business (GMB) but not sure of what it’s or how it can help grow your business? Are you sceptical about the tool because you don’t know if it’s worth investing your time, money, and energy? I get it! As a business owner there are lots of online marketing strategies for […]

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Marketing

Creating a Winning Marketing Campaign Concept

Marketing is broad. It ranges from sharing product images on social networks, to crafting an attractive subject lines for your email marketing campaign, to optimising websites for search engine visibility. Marketing involves a lot of concepts, strategies, and tactics. That’s why this post is important. This post has covered what marketing campaigns are, the different […]

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Marketing

Customer Journey In Marketing

Buying decision in today’s world is increasingly made using the Internet. Hold on for a second, reflect on the last important product or service that you paid for. Perhaps you booked a flight, booked a hotel, or bought a new house. It’s likely that you used the internet to read up the product or service […]

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Marketing

Learn Digital Marketing

Overview of Digital Marketing As one who just started to learn digital marketing, you might find it difficult to understand some digital marketing terms that’s common in the industry. You’ll often come across words like SEO, SERP, CPA, Landing Page being used frequently. But what does it mean? We’ll get to that in a few […]

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Marketing

Marketing Mix

Marketing Mix Definition Marketing mix is a combination of strategies and tactics that businesses use to promote and market their products or mix of products to their buyers. Marketing mix is essential because it allows businesses to examine the feasibility and role of a product in the marketplace, find a way to get it to […]