Do first time website visitors, ad viewers, or landing page visitors convert the first time?
Sats has it that 98% of your first-time visitors walk away without doing business with you or your company. And if you do nothing, chances are they may never come back again.
Sometimes they walked away not because your service or product is not excellent, but they did because they’re not ready as at the time they discovered that you exist.
What should you do to ensure that 98 % of your potential customers do not walk away forever?
Retargeting is very vital to the success of your online campaign. It helps you keep your brand in front of bounced traffic after they leave your website, landing page, or offer.
That’s why you see a lot of articles written about it.
Every successful marketer pay very close attention to it, and they consider it to be an integral part of the success of their business.
Retargeting is useful because it focuses your advertising spend on people who have already shown interest in what you do. That is why most marketers who use it see higher ROI.
For example, if you write a post about SEO for someone to click on the post link means he or she is interested in SEO. When these people final leaves your website remarketing to them later when you have got a similar offer will help you see a higher ROI.
You must pay close attention to retargeting. Because you wouldn’t want to spend money, time, and energy driving traffic to your site, offers, landing pages or ads and let 98% of those traffics walk away forever.
In this post, I’ll be reviewing a tool that other savvy marketers and I use to build a retargeting audience from any link.
This tool is called Pixelme.
Pixelme is the customer attribution platform for savvy marketers! With pixelme: You can add retargeting pixels from your favorite ad platforms to any ad you shorten (such as Twitter, Facebook, LinkedIn, Google ads, etc.).
Before I got to know about Pixelme, I have used different URL shorteners – bit.ly, owely, and goo.gl. But I wasn’t satisfied with them. Not because they’re not awesome but because I couldn’t add tracking pixel for remarketing.
I needed this particular feature because I always want to retarget links that don’t go to my websites or links that can’t naturally pixel.
I switched to Pixelme immediately. I got to know that I can increase ads CTR and decrease CPCs with Pixelme that includes a retargeting pixel in every link I shortnern.
I love Pixelme because it allows you to connect directly to your ad perform, to create, measure, and share shorten URLs even with a custom name.
Features of Pixelme
Multiple Ads Platform
With Pixelme, you can add targeting pixels from Twitter, Facebook, LinkedIn, Quora, Facebook, and Pinterest. You have the option to add only one pixel or multi-pixel in the same link so that you can retarget people on different ads platform.
You can add multiple links at once by only copy/paste method. And find them on your dashboard to share individually.
Pixel allows you to set up an unlimited account that enables you to invite as many team members as you need to help you manage your link in pixel me.
You have the option to choose the page your visitors will see when you have got a dead, broken, non existing links.
With link analytics, you can measure clicks to see their performance. This information will give you an insight into the type of content, ads, copies that your audience resonates with more.
Finding an away of bringing back those who click on your link is very important to the success of your online campaigns. And Pixelme helps you shorten any link and include retargeting pixels. This way, you’re able to automatically build a super targeted audience of people you can retarget.
Replace the pixelme.me in your link with your brand name; this way, you can take total control of your content. And this can drive up your CTR up to 30%.
Before people buy your product or service, they need to feel like they know you. The right marketing approach that you’d adopt to help customers buy is to ensure that they hear your message about seven times.
Retargeting builds visibility for your brand, enabling you to reach an audience that has already shown an interest in what you do. Plus, it’s more cost-effective than any form of advertising.
According to Google, combining retargeting ads with other forms of advertising can scale up your sales up to 50%.
You need more than one marketing medium to ensure that known of your customers falls through the cracks. With Pixelme you can shorten any link and include one or multiple retargeting pixels, that allows you to automatically build a super targeted audience of people you can reach.
Pixelme is super easy to use. You can build your retargeting audience in three easy steps:
Shorten with Pixelme: Shorten your links with retargeting pixels from your ads platforms such as Twitter, LinkedIn, Facebook, etc.
Build retargeting audience: Share your links on social media, ads, emails, or whatever medium through you’d like to generate clicks to build your custom audience for retargeting.
Retarget on ads platforms: Reach people who clicked on your link across different ad platforms.
Use this link to try Pixelme free for 7 days.
Got questions or comments? Please go ahead and leave your thoughts below.