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Learn Digital Marketing

Overview of Digital Marketing

As one who just started to learn digital marketing, you might find it difficult to understand some digital marketing terms that’s common in the industry.

You’ll often come across words like SEO, SERP, CPA, Landing Page being used frequently. But what does it mean? We’ll get to that in a few seconds.

You may also have been wondering what digital marketing is, where and how to learn digital marketing and how it can help you as a person.

This section of the post will give you an overview of the most important digital marketing terms, what digital marketing is all about, where to learn digital marketing and how it can help you.

What is Digital Marketing?

I wouldn’t want to bore you with dictionary definitions. Digital marketing in simple terms means driving traffic to a product or service using the Internet.

When you try to reach out to your prospects or existing customers through any of the online channels- social media, email, blog, youtube, etc.  what you’re doing is digital marketing.

Like I mentioned before, since you just started to learn digital marketing there are terms you need to familiarize yourself with. Now let’s look at those terms and what they actually mean.

Click-Through-Rate (CTR)

This is the first and most important term you need to know about. This term refers to the percentage of people who click on a link on a website, email, or ad compared to the impression served or times that link is shown.

Search Engine Optimization(SEO)

This is the common term businesses use to target keywords.


This refers to a word or phrase people use when searching for information on search engines.


This is someone who agrees to receive a message from a company or an individual through email or other means of a communication channel.


This refers to when a visitor performs a desired action while visiting a site.


This describes a number of times an ad is served to site page visitor 1,000 times.

 Cost Per Action(CPA)

This is another term you’ll hear when people talk about ads. It refers to a pricing model where advertisers charge business only when leads, sales, or conversions are generated.

Cost Per Click(CPC)

This is a similar pricing model to CPA, but instead of paying actions such as leads, sales, or conversions, you pay advertisers for clicks.

Search Engine Result Page(SERP)

This is the list of results you see when you search for a term on a search engine like Google.

Search Engine Marketing (SEM)

This refers to the strategies businesses use to get a higher position in the search engine.

Organic Traffic

This refers to traffic generated from search engines such as Google, Bing or Yahoo. This type of traffic is sometimes called free traffic.

How can digital marketing help?

Digital marketing skills can help you in a lot of ways. As an entrepreneur, it’s a must have skills. When you learn digital marketing, you can easily:

  • Get a job.
  • Do freelancing work(part time or full time).
  • Stand out among the rest of the crowd on an interview.
  • Also, if you’re a startup, small business, or one who is planning to start, digital marketing skills can help you grow your business.

Types of digital marketing

Digital marketing is far from being a fancy word thrown around online and in networking events. In order to see a high return on investment from your digital marketing you need to understand the different types Of digital marketing and how they’re done. This section will give you an overview of the various types of digital marketing and how they’re done.


This is the process of increasing the quality of your organic traffic.

SEO involves On-page and Off-page SEO.

How to do on-page SEO

First, you need to do keyword research. Keyword research is a very important aspect of SEO.

As a digital marketer, it’s your responsibility to identify keywords with high search volume, high relevancy and low competition.

It’s also your responsibility to ensure that your site or client’s site is indexed.

Search engines around the world have an Internet bolt performing a particular task called crewing. What these bolts do is scan a website and copy the entire website content and store it within the search engine for it to be indexed.

Off-page optimization

This type of SEO you need to develop high quality content, meta-tags, URL and site maps. You need to provide good website architecture.

How to do Off-page SEO

This is possible with the help of link building.

It’s the process of navigating links from other websites to your own. And by building external links to your website, your organic traffic can be improved.

Social media marketing

Social media marketing is a form of marketing that has to do with creating and sharing content on social networks like Facebook, Twitter, Instagram, LinkedIn, etc. The aim is to reach and connect with your prospects.

You need a plan to be successful in this type of marketing.

As a social media marketer it’s your duty to identify the social networks where your prospects or that of your clients hangout. And the type of content that will resonate with the prospects.

Affiliate marketing

Affiliate marketing has two sides, the merchant and the affiliate. The merchant here is the creator, seller, or the vendor of the product.

The affiliate sometimes called a publisher is an individual or company that promotes the merchant product to earn commission once there’s conversion.

The merchant track conversions made by each affiliate through the unique link or promo code assigned to the affiliate.

How to become a merchant

Before you become a merchant, you must own a product or service that you want people to promote.

Once you have your product or service, the next thing will be to find affiliates to promote your product or service. And one way you can achieve this is to use the affiliate networks. Although there are other ways you can achieve this without using the affiliate networks.

Affiliate network serves as an intermediary between the affiliate and the merchant. You could just arrange a direct share of revenue between your affiliate. But letting the affiliate networks like clickbank handle your payment and product makes your affiliate marketing look more legit.

How to become an affiliate marketer

  • First, you need to find a product or service in your niche most preferable the product or service that you have used or that you are using.
  • Next, apply to promote it as an affiliate, once you’re accepted as an affiliate.
  • Promote the product you have chosen using your unique link or code.
  • Finally, evaluate your results.

You can promote your affiliate product or service by:

  • Reviewing the product on your blog or YouTube channel
  • Using paid ads.

Content marketing

Content marketing is a type of marketing that’s focused on creating and distributing relevant and useful information with the aim of attracting, nurturing and building relationships that can translate to conversion.

How to do content marketing

Before you can do content marketing successfully, you must have a content marketing strategy. Just posting any content wouldn’t get you a result.

The best strategy you can apply is:

  • Map the content to your prospects’ pain point.
  • Research and come up with the right content for that pain point
  • Map the content to the buying circle of your prospects.

Search Engine Marketing

This is the process of marketing business using paid ads, searches and other websites. It’s basically a way of attracting prospects to a product or service you’re offering.

How to do search engine marketing

First, you need to determine your goal and budget. Next, you need to ensure that you have a goal in mind.

Ex: Your goal could be to generate more leads, more sales, etc. But just be sure you know exactly what you want to achieve with your campaign.

After which you define your budget: How much money are you willing to spend to achieve this goal?

Next, you choose the list of relevant keywords. Those are the keywords you’ll be biding to advertise.

Finalize on your keywords then bid on them. Biding here means how much you’re willing to pay for the clicks, sales leads, etc that you will be getting.

Next, you’ll have to create a compelling headline for your campaign.

Finally, you need to monitor the performance of your campaign and measure the results. Which is finding out if the campaign works out well or not, so you can optimize it.

Email Marketing

Email marketing is really an efficient and inexpensive way to generate  a high return on investment.

It can be used to convert prospects into customers by sending a personalized email to the prospects.

How to perform email marketing

First, you need to discover your target audience and create segments which you can divide them based on their behaviours.

Next, you need to create and select your campaign depending on the goal that you want to achieve.

Next, you need to select a suitable design for your campaign.

Next, you need to have a compelling subjectline and email content, which is very important in email marketing.

Next, you need to send a campaign immediately or schedule an email.

Finally, you need to measure results such as: open rate, click through rate, etc. You also need to perform A/B testing to find out what works and what doesn’t.

Digital Marketing Course


Acadium is a free training centre where people learn digital marketing job by experienced business owners through remote and digital marketing apprenticeships. There mission is to help anyone, anywhere to get the necessary skills, relationship, and experience they need to succeed in the job market.

They provide digital marketing course and apprenticeship to help people start and build their career. Their apprenticeships gives people the opportunity to be trained under a company for a period of three months in exchange for professional experience.

Their apprenticeship is unwaged. People start apprenticeship to get work experience, job referrals, build a portfolio, and to get certifications.

Getting started with Acadium apprenticeship is as simple as A,B,C. All you need to get started is sign up, complete your profile, and submit your application. Your application will be examined and reviewed within 24-48 working hours. Once your application is accepted, you’ll have to take a few quizzes to verify your profile. And to also increase your market place ranking. Read Acadium full review here.

Google digital marketing certification

Whether you want to pursue a career in digital marketing or you want to grow your business using digital skills, Google digital marketing course have got you covered.

Google digital marketing course is free and is of good quality and value. Getting started with the course is very easy all you need to do is head to their website and select a course that’s right for you.

The benefits of taking the google digital marketing course is that it allows you to learn digital marketing at your peace- you create your own learning plan using your mobile phone, computer, or tablet. At the end of the course, you get certified. Google digital skills certification can boost your LinkedIn profile and CV.

CopyBlogger marketing ebooks and email course

Want to uncover the smartest approaches to do social media, content marketing, and SEO rightly? Copyblogger have got you covered with their free internet marketing course- internet marketing for smart people.

The course comprises of 15 ebooks and 20 instalment emails designed to deliver to you the techniques and strategies you require to know to become a better online marketer.

HubSpot: Inbound Marketing Training

The HubSpot Inbound Marketing Training is a free certification course that training you on how to run a successful inbound business starting from marketing to sales to services.

It’s six lessons, 15 videos, and four quizzes course. Finishing the course will help you:

Delve into the basics of inbound

Learn the inbound procedures as a heart of any inbound

Begin your path with inbound.

Digital marketing is a must have skills for every entrepreneur irrespective of what product or service you offer, or what industry you find yourself.

Digital marketing skills can really help you in a lot of ways as an entrepreneur you can either use the skills to build and grow your business or use the skills to render services to other entrepreneurs who are in need of digital marketing services.

Having the skills will also boost your CV and make you stand out from the crowd in a job interview. So it’s obvious that the importance of having a digital marketing skill cannot be overemphasized.

But most times, the challenge has always been how to get started. Getting started can be a bit tricky and complex. It requires time and effective strategies. The information in this post can help you get started.

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