Often times, people get confused about the terms advertising and marketing. They can’t really tell if there’s a difference between the two. So they tend to use them interchangeably, thinking that they both mean the same thing.
If you’re one of those who has been in this state of confusion, I’ll do my best to clarify you about it.
By the time you’re done reading this post, you will get to know:
What advertising is, what marketing is, how to do marketing and advertising, the difference between the two, and the relationship between them as well.
Okay, enough of the talking, let’s get started.
What is Marketing?
Marketing is the set of procedures used by business owners, individuals, and marketers to plan and implement all the elements that bring a service or product to market.
This set of procedures is done in a way that meets the perceived needs and objectives of your target market.
Now let us look at some of those elements that bring service or product to market.
Packaging: packaging is simply a way to get your target market to notice your brand or business.
Pricing: Pricing is the value measure, usually money in a transaction between two parties. The buyer gives up something to the seller to gain something offered by the other party the seller.
Advertising: Advertising communicates a good message about a product or service to those who the product or service was made for.
Promotion: promotion tells your target market exactly why they should make an immediate decision. For example, Register with us now and get Z, Buy A and B free, register and get X.
Public relation: public relation is about communicating information to the company at no media cost.
How do you market?
To market effectively, you need to do a lot of research. You also have to study your market to find out how they respond to things. And the type of marketing language they respond to.
People respond to content differently. Some audiences consume video content more than they consume written content. While some other groups consume picture content more than they consume video content. So it’s important to find out the type of content that’ll resonate with your target market.
After you have studied and understood your market, the next thing will be to begin to look into those marketing elements that help bring your product or service to the market.
Those elements are called marketing P’s. I have talked a little about some of them. Also, if you haven’t read my post on marketing mix you can read it here for clarity on the marketing P’s.
What is advertising?
Advertising means communicating the desired marketing message to your prospects, leads, and customers to motivate them to respond to you in a particular way.
How do you advertise?
Advertising lets people know that a product or service exists. It has to do with crafting a marketing campaign that meets the perceived target market needs.
A good campaign uses different media platforms to target a specific audience for a particular product or service. For example, if the product or service that you want to promote is for people between the age of 18-35, social networks like Facebook, Twitter, and Instagram will definitely be the best option for you.
Mixing different media will help you target and reach a wider audience.
What is the difference between marketing and advertising?
Marketing and advertising are two terms with different meanings. Though they’re mistaken to be the Same by people who don’t know the difference between them.
So here’s the difference between them:
Advertising is a smaller part of marketing. While marketing is about getting a product or service ready for the target market.
Advertising is about letting the word out about the product you sell or the service you render. While Marketing involves both research and implementation,
Advertising is just a particular step in marketing. While data generated by marketing strategies is what is used to communicate advertising best.
Marketing has to do with buyers behaviour and research. While advertising has to do with creatives such as designs and other multimedia productions.