Many brands who are not yet on social media are considering using social media to help let the word out about their business. Most companies are using sites like Facebook, Twitter, Instagram, and LinkedIn to help grow their business. And if you’re still on the fence, this post has all the information that will help you decide if social media marketing is suitable for your business or not, and how you can use it to grow your business.
What Is Social Media Marketing?
Social media marketing is a type of marketing that uses social media as a marketing tool. The aim of social media marketing is to produce content that brands will share with their prospects and customers to help increase brand awareness and increase customer reach.
Social media marketing enables brands to get direct feedback from customers and prospects. It also makes brands look more personable. The interactive aspect of social media marketing allows customers to voice a complaint or enquire about anything they are not clear about.
Social media marketing became more common with the increasing popularity of websites like LinkedIn, Facebook, Instagram, Twitter, and Pinterest.
Why Use Social Media For Marketing?
Most small businesses are careful about the type of marketing strategy they employ since they have a limited budget; it’s essential that they spend it wisely to get the best out of their money. Social media marketing is considered to be one of the versatile and cost-effective strategies that small businesses use to promote their business and boost sales over time. What’s so great about social media marketing? Here are a few reasons why a company should integrate social media marketing into their overall marketing:
Your Prospects And Customers Are Using Social Media: One of the reasons why brands are to use social media is because their prospects and customers are spending time on these platforms. According to research, 70% of the US population has at least one social media profile. By 2021 the number of social media users worldwide is expected to grow above 3 billion users. With so many people spending time on social media, this presents a great opportunity for brands to promote their products and services.
Social Media Marketing Can Help Increase Brand Awareness: Another benefit of social media marketing is that it helps increase brand visibility and thus increase brand recognition. Your business social media profile presents your business with an amazing opportunity to share Brand’s content and show your brand’s voice and personality. By continually posting engaging and compelling content that adds value for your prospects, you’re making your brand both more accessible and familiar for new leads and sales.
Different Social Media Platform Helps Brands Reach Particular Audience: Another amazing benefit of social media marketing is that brands can strategically target different audiences based on the social media platform that the brand use. Instead of trying to reach everyone, brands can reach their target market and work on driving more qualified leads back to the brand’s website.
Social Media And Business Growth
Social media for business to business is an untapped but powerful strategy to generate sales, leads, drive website traffic, and increase brand awareness. While some people see social media as a platform used by consumers, social media can be beneficial for a business to business companies in terms of scaling up their marketing efforts.
An effective social network for a brand’s growth strategy needs a strategic approach. Here are a few tips for brands and businesses getting started with social media marketing:
Choose Social Media Platform Wisely: When getting started with social media marketing is normal to want to dive in and build a presence on every single channel. However, it’s best to start with a few channels and master them first before diving into another to avoid becoming overwhelmed. When choosing social media platforms, it’s essential to understand the difference between each social media platform and keep your target market in mind. For example, LinkedIn is a great social media platform for business to business brands and companies.
Maintain A Consistent Brand Voice: It’s essential to create a brand persona that’ll serve as a base for social network conversation across all platforms. When creating your brand voice, be sure to tailor it to your target market and their needs. With a reliable brand voice, you can ensure that content across social network platforms is consistent, engaging, and compelling.
By applying these tips, you can leverage for brand growth and maximize your impact.
How Businesses Use Social Media
Getting started with social media can feel overwhelming, especially for small businesses. But you don’t have to hit thousands or millions of followers before getting started. Social networks are one of the best ways to reach and connect with fans and the target market. Any brand or company without a social presence is out on an audience that’s ready to connect with them. Social media marketing needs not to be scary or expensive, using the tips shared below. Brands of any size can build brand awareness, reach new customers, and drive sales. Here are the tips:
Start With A Plan: Like the saying, he who fails to plan, plans to fail. Every good business starts with a good plan, and social media marketing is no different. But since it’s so simple and easy to start, you may get tempted to jump in and start posting. However, without a plan, you can’t tell what you’re trying to achieve and how to monitor and measure success. Taking out time to create a social media plan from the beginning ensures that all your efforts are channeled towards achieving a particular goal.
Decide On What Platform Is Good For Your Business: Not all social media is created equally. Taking out time to research on which social media platform, your target market spends their time on is very vital. Don’t make an assumption where your audience hangout online. Your brain might tell you to skip Facebook and focus on Instagram if you’re targeting younger audiences, but sat still has it that 80% of them still use Facebook.
Always, remember that you can use different social platforms to reach and connect with different audiences, or meet different marketing goals.
Know Your Target Market Or Customers
With social media marketing brands can micro-target their audience. But first, they have to understand who their target market or customers are. By compiling data of their present customers and digging deeper with social media analytics tools, they can create a picture of who is buying from them, and who are already reaching out to them online.
Build Relationships: One thing about social media marketing compared to other forms of marketing is that it allows you to have a one on one conversation with your customers and target market. Brands can build relationships rather than asking for sales right from the very beginning. That’s the reason why more than 80% of those who follow brands on social networks like Facebook, Twitter, Instagram, etc. plan to buy from the brand they follow.
When people engage with brand organic content or ads, brands can come in and respond, helping to build trust at a very early stage, rewarding an audience relationship.
Facebook groups and other online forums are another way to build community, establish relationships, and brand loyalty.
Use The Right Social Media Tools: The secret of effective social media marketing is taking advantage of tools that automate and simplify most of the social media tasks. There are a lot of tools out there that can help increase your productivity by reducing the number of tasks you have to carry out daily. We have different types of social media tools ranging from scheduling tools to analytics tools. All you need to do is find one which is okay for your business.
Track And Refine Your Performance
As you implement your social media marketing strategies, it’s essential that you keep track of what worked and what isn’t, so you can fine-tune your efforts and improve your results. Once you have got a clear picture of how your strategy is working, it’s time to start looking for ways of getting better results.
A brand that’s not on social media is practically invisible to its customers. Social media is a valuable asset through which businesses are likely to attract more loyal customers, interact and engage with them directly, form honest and trustworthy relationships, and create an environment that will make them want to return.